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2010 Apple Design Awards to exclude Mac developers

updated 01:35 pm EDT, Wed April 28, 2010

Macs losing clout?

Mac software will be absent from the Apple Design Awards at WWDC 2010, details reveal. As stated, the company is only handing out five iPad and five iPhone awards, based on nominations of one app per platform from each developer. Categories include innovation, performance, technology adoption and design and user experience.

Apple has traditionally included Mac categories in the awards, and the omission is especially odd given growing computer sales in 2010. The iPhone is now more important to the company from a financial perspective, however, and Apple may want to place emphasis on the iPad in order to promote development of "killer" apps. Nominations, which end May 14th, are in fact limited to participants in the iPhone Developer Program.

Apple comments that it reserves the right to pick candidate apps on its own. Each winner will receive a trophy, as well as prizes which have yet to be announced. In years past these have included things like iPods, developer memberships and MacBooks.

by MacNN Staff



  1. jaysedai

    Joined: Dec 1969


    Beginning of the end of the Mac

    As much as I love my iPhone and iPad, I love my Mac order's of magnitude more. And as I suspected, the iPad is the writing on the wall for the slow de-emphasis of the Mac within Apple, and this makes me very very sad.

  1. Uncommon

    Joined: Dec 1969


    Apple redefines innovation

    This time, the definition excludes desktop apps.

  1. testudo

    Joined: Dec 1969


    Award points

    Apple's looking for nominations based on four areas.

    Technology adoption, Design and user experience, Innovation, Performance

    Maybe they're just embarrassed that their Mac products have really faltered in many of these lately.

    "Ooooh. Look at our cool laptops! Their made from one piece of aluminum! And we added an SD card reader!! We're so far ahead of the curve, we've removed the expresscard slots too! They're going to be outdated in 5-10 years as it is. And we have Firewire 800! You're not going to find anything more advanced or as quick for connecting external devices on any computer running OS X, that's for sure!"

    "Oh, look at our sleek looks. We know how our customers hate those computers with all those internal drives. They want a sleek computer such that they can have the room on their desk to place their fancy looking external hard drives, with the cables sticking out the back and power bricks on the floor. They feel like they're real techies that way, not like those loser PC owners where people can't see how many drives they have!"

  1. eizzumdm

    Joined: Dec 1969


    @taptaptap tweet

    Ah, now this tweet today by @taptaptap makes sense:

    FauxRT @AppleInc What part of "we don't give a s#!+ about Mac OS anymore" are you all not getting?

  1. Mike Richardson

    Joined: Dec 1969


    I agree with jaysedai

    This is not good news at all.

    I've sort of always feared this day would come. It's going to be similar to the old dark ages of the mid-90's, only this time the competitor won't be Intel/Microsoft, it will be Apple.

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