2010 Apple Design Awards to exclude Mac developers
updated 01:35 pm EDT, Wed April 28, 2010
Macs losing clout?
Mac software will be absent from the Apple Design Awards at WWDC 2010, details reveal. As stated, the company is only handing out five iPad and five iPhone awards, based on nominations of one app per platform from each developer. Categories include innovation, performance, technology adoption and design and user experience.
Apple has traditionally included Mac categories in the awards, and the omission is especially odd given growing computer sales in 2010. The iPhone is now more important to the company from a financial perspective, however, and Apple may want to place emphasis on the iPad in order to promote development of "killer" apps. Nominations, which end May 14th, are in fact limited to participants in the iPhone Developer Program.
Apple comments that it reserves the right to pick candidate apps on its own. Each winner will receive a trophy, as well as prizes which have yet to be announced. In years past these have included things like iPods, developer memberships and MacBooks.
Fresh-Faced Recruit
Joined: Sep 2000
Beginning of the end of the Mac
As much as I love my iPhone and iPad, I love my Mac order's of magnitude more. And as I suspected, the iPad is the writing on the wall for the slow de-emphasis of the Mac within Apple, and this makes me very very sad.