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Amazon confirms Kindle reaching Target stores April 25

updated 05:45 pm EDT, Wed April 21, 2010

Amazon staves off iPad with 1st retail deal

Amazon today confirmed rumors and said it would ship the Kindle to Target retail stores on April 25th. The rollout will see the six-inch version of the e-reader arrive in test form at both Target's pioneering store in Minneapolis store as well as 102 stores in southern Florida. Pricing will stay the same $259 as it is online.

The launch is Amazon's first ever experience selling the Kindle or almost any product at retail and is unofficially but largely thought to be a reaction to the iPad. Amazon has until now trusted only sales through its website and potentially loses customers who want an opportunity to try the devices themselves before they buy. Apple is much more experienced in retail and has not just its own stores but Best Buy and some third-party retailers.

Barnes & Noble has made a similar move and just this week began selling the Nook at Best Buy after months of leaving sales to its own Internet and retail bookstores.

by MacNN Staff



  1. slapppy

    Joined: Dec 1969


    I expect huge numbers

    Adding Target into the mix, we can finally confirm that at least a dozen will sell for the year. Fantastic!

  1. ggirton

    Joined: Dec 1969


    in-store is much better

    Yes, it's much better to lose the sale after letting
    the customer try out the device in the store.

    This is what Barnes and Noble has done with
    its nook bookreader. After trying out the nook,
    I can definitely say that I prefer the Kindle,
    which I have seen people reading on in the
    supermarket line, but have never actually handled.

    Not sure what this story means when it says
    the Kindle will arrive "In test form". The Kindle has
    been on the market for at least two years, hasn't it?

    There are so many aspects of this story that make
    me wish I were in Minneapolis!

  1. MorituriMax

    Joined: Dec 1969



    With all the gadgets coming out this year that will let you read ebooks in style, why would anyone in their right mind still buy a kindle???

  1. sophiedahl

    Joined: Dec 1969



    That would be wise decision

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