Apple airs Dog Lover, Backpacker ads for iPhone
updated 02:25 pm EDT, Tue April 20, 2010
Segments feature dog shelter apps, translators
Apple has released two new TV ads promoting the iPhone, "Dog Lover" and "Backpacker." The first segment shows a user searching for a new pet on an app from a dog shelter. After taking "millions of pictures," the dog was then posted on Facebook and the user continued to find dog parks on the Maps app. The iPhone was also used to access an Internet-connected camera to keep an eye on the dog while the owners were gone.
"Backpacker" shows how the iPhone can be used for a trip in Europe, beginning with hostel reservations. The user shares pictures along the way and uses translation apps to help find the train station.
Both of the new commercials can be viewed on Apple's iPhone site.
