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Apple posts 'best non-holiday' financial quarter ever

updated 05:05 pm EDT, Tue April 20, 2010

Sales of 2.94 million Macs, 8.75 million iPhones

Apple on Tuesday announced its Q2 2010 financial results, posting revenue of $13.50 billion, and net profit of $3.07 billion, or $3.33 per diluted share. The results are up significantly over Q2 2009, in which Apple had revenue of $9.08 billion, and net profit of $1.62 billion, or $1.79 per diluted share. Gross margin rose from 39.9 to 41.7 percent, and international sales came to account for 58 percent of revenue. In terms of units the company sold 2.94 million Macs, 33 percent more than in 2009, along with 8.75 million iPhones. The latter figure represents a 131 percent growth, and nearly a million more units than called for by optimistic analyst predictions.

Apple also sold 10.89 million iPods, slightly above some forecasts but still amounting to a 1 percent unit decline.

"We're thrilled to report our best non-holiday quarter ever, with revenues up 49 percent and profits up 90 percent," writes Apple CEO Steve Jobs in a groomed PR statement. "We've launched our revolutionary new iPad and users are loving it, and we have several more extraordinary products in the pipeline for this year."

"Looking ahead to the third fiscal quarter of 2010," adds CFO Peter Oppenheimer, "we expect revenue in the range of about $13.0 billion to $13.4 billion and we expect diluted earnings per share in the range of about $2.28 to $2.39."






by MacNN Staff

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Comments

  1. elroth

    Joined: Dec 1969

    -7

    Ho Hum

    Tell us something we weren't expecting.

  1. chas_m

    Joined:

    +8

    How far we've come

    from 1998. Today Apple is a $55B annual revenue company, with a market cap that rivals Google and MS and (unlike them) plenty of room to grow.

    What an amazing ride. Although a lot of credit does (and should) go to Steve, there's a lot of other people responsible for this, from Avie to Tim to Jonny Ive and others. Apple should be its own course of study in business schools.

  1. Peter Bonte

    Joined: Dec 1969

    +3

    Rivals Google ?

    Apple blew past Google some time ago, MS is next. In 2012 Apple will have enough cash reserves to buy Disney.

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