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Top 1,000 paid iPad apps making roughly $372,000 per day?

updated 11:45 am EDT, Tue April 20, 2010

Figure assumes several factors

The top 1,000 paid iPad apps are generating approximately $372,000 per day, claims Weather HD developer vimov. The figure is based on the company's own analysis and experiences at the App Store, as well as data for the top 100 apps supplied by Applyzer. Assuming the estimate is a realistic average, the iPad app market could be worth at least $136 million per year, vimov suggests.

If iPad apps take after the iPhone and, after May, sell in a 40 to 60 percent ratio outside the US, the developer estimates that the industry could grow to reach at least $272 million per year. Genuinely mimicking the iPhone's advancement from 100 million apps in two months to 4 billion apps in 19 months could theoretically result in a $1 billion market. In keeping with App Store policy, 30 percent of the money would be directed back to Apple.

The analysis ignores apps outside of the top 1,000, and makes several assumptions. The $136 and $272 million figures are founded on an audience of just 500,000 iPad owners regularly buying new apps, when device ownership is already over that figure. Some buyers could subsequently hit a limit of apps they need or want, and the appeal of the iPad may be less than that of the iPhone, due to factors like cost and function duplication. Some iPad apps are much more expensive than their iPhone counterparts and could be forced down in price to spur demand.

by MacNN Staff



  1. Haroscarfel

    Joined: Dec 1969


    what market?

    clearly there's no market for such a device.

  1. bauhaus

    Joined: Dec 1969


    not good numbers

    Realistically, from a business standpoint, those aren't good numbers. Hypothetically (and unrealistically) if there was an even distribution of earnings, that's $372/app/day. That would just pay the first 2hrs/day/developer for a software company (if you're lucky.)

    Realistically, there isn't even-distribution in profits so a large number of apps are earning far less per day and a few apps are earning far more per day (basic distribution model of markets applied.) The only way this is successful for a self-sustaining company is if earning stay at a consistent level for a long periods of time (>3-6months) to balance the books per app. I'd love to see what the peak and drop off rates for the top 1000 from release date on the App Store with markers for front page exposure on the App Store. (and a sub-breakdown by top 10, 25, 100 are)

  1. pt123

    Joined: Dec 1969



    There really isn't a need for many of the iPhone apps because the browser supports a lot more than on the iPhone. Weather HD app? I just go to

  1. testudo

    Joined: Dec 1969


    Re: not good numbers

    Well, the numbers are meaningless, after all, based on many of the reasons MacNN actually mentions in their article (someone needs to go check up on the people there, that was obviously a mistake).

    But, also, that's the 'max'. I couldn't tell if it counts Apple's cut, but if not, then your talking $310 a day.

  1. RoosterJuice

    Joined: Dec 1969


    there's gold

    in them thar hills

  1. iphonerulez

    Joined: Dec 1969


    There's no money to be made from

    an oversized iPod Touch. Steve Jobs made a big mistake going into the mobile industry, period. And then following up with a tablet. Ed Colligan was right in 2006 when he said "PC guys are not going to just figure this out. They're not going to just walk in." Buy Palm instead.

  1. testudo

    Joined: Dec 1969


    Re: There's no money

    Oh, sarcasm. Hillarious.

    Except the only one really making money of the iPad is Apple (which, being their device, one would hope). There might be a few developers who'll make some iPad apps that will sell enough to warrant the expense, but most developers are more likely working on ways to economize the iPad app into their desktop app.

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