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http://www.macnn.com/articles/10/04/18/earlier.layoffs.from.support.not.development/

Jobs promises 'awesome' update to Final Cut Studio

updated 01:20 pm EDT, Sun April 18, 2010

 

Earlier layoffs from support, not development


Apple is still backing Final Cut, and the next release of Final Cut Studio will be "awesome," claims CEO Steve Jobs. Continuing a trend of replying to customer e-mails, Jobs is noted to have recently answered a complaint about the video production suite, which called the changes to Final Cut Studio 3 "not stellar." The e-mail also alleges that people laid off from the Final Cut team may have been engineers, who would normally be responsible for advancing the software.

In addition to reaffirming Apple's commitment to Final Cut, Jobs further comments that the people who lost their positions were in support roles, not in engineering. It is not certain when Final Cut Studio 4 might be ready; Mac Soda claims "reliable word," however, that it will be released before the end of 2010. Such a timeline would represent a much faster turnaround than the gap between FCS2 and FCS3, however, which was roughly two years.




by MacNN Staff

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 digital imaging, Steve Jobs, Final Cut, jobs, Apple

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Comments

  1. SierraDragon

    Mac Elite

    Joined: Mar 2004

    +7
    04/18, 03:28pm | report spam | Reply |

    Posting Morons

    Anyone can post on the internet or send an email. Posting morons made the same kinds of "Apple dumping the app" comments about Aperture for months before v3 was released.

  1. Feathers

    Grizzled Veteran

    Joined: Oct 1999

    +1
    04/18, 04:26pm | report spam | (1 reply) Reply |

    Yes but...

    Final Cut Studio 3 was released after the release of Snow Leopard yet is still 32 bit and has utterly lousy threading and core optimisation. I sit and watch the one or two active cores give me the finger whilst the other six sit there doing nothing. The only application that saw half decent improvement was Motion and that was only because Apple cannibalized and then cancelled Shake. Apple is going backwards from a company that made professional tools to a company that makes consumer c***. It's almost like Carly Fiorina is running Apple.

  1. ggirton

    Fresh-Faced Recruit

    Joined: Nov 1999

    +4
    04/18, 05:16pm | report spam | Reply |

    I am not

    gonna get my quad core until they clear this problem up!

  1. chucker

    Fresh-Faced Recruit

    Joined: Mar 2007

    +5
    04/18, 05:43pm | report spam | Reply |

    in other news...

    I asked Steve what I should have for my dinner this evening, and he told me chinese...

  1. tightzeit

    Fresh-Faced Recruit

    Joined: Jul 2006

    +5
    04/18, 09:45pm | report spam | Reply |

    Long overdue

    I for one am seriously considering leaving FCS and I've been with FCP since V1.

    I'll be trialling PPro CS5 to see how it fits with my workflow, I suspect I'll see marked improvement provided past stability issues on the Mac have been properly dealt with, especially with the additional benefit of GPU support via my GTX 285.

    To have 7 full HD vision layers with multiple effects on each layer playing back in real time with no renders needed is an incredibly useful resource to any editor. It is of course up to how it performs in the real world, but it looks at this stage like they've made a leap over FCS.

    I'm no huge fan of Adobe given the way they've shafted Mac users in recent times and the pitiful implementations of flash, but it's the best tool for the job.

    I know many in the industry are none too happy with the way Apple has dragged it's heels when compared to competitors, FCS3 was more of a point update than a real version.

    Having said all of that, kudos to Apple for forcing the hand of other NLE developers to bring pricing down and genuinely feature add, I am sincerely hoping that the next update is really something 'awesome'.

  1. ilovestevejobs

    Fresh-Faced Recruit

    Joined: Feb 2007

    -1
    04/18, 10:07pm | report spam | (1 reply) Reply |

    Adobe and Apple

    I for one can't wait till Adobe shafts Apple entirely and just commit on Win machine 100%. I'd really be interested how the Professional Mac community would react?

    I would gladly use the same argument that Apple apologists use. "Well if you don't like it, don't use Adobe. Theres always iWorks"

  1. Brad Bradley

    Fresh-Faced Recruit

    Joined: Jan 2002

    +6
    04/19, 01:31am | report spam | Reply |

    Apple is about to lose the Professionals

    I too am watching CS5. Apple made a big splash with FCP to start with, but now it's like they don't care about the pro market. Sorry, but I'm a visual learner... every year I make a pilgrimage to NAB to see the latest developments and learn how to use them. Apple has chosen not to present there anymore and it is a shame. There is no one to talk with from there company. No first hand real person to ask questions of. No one to give answers to problems or tips on shortcuts. In the mean time Adobe and Avid have been there in force. With what I saw at the Adobe both and the instructions given it is very likely that I will make the switch. They were cordial and friendly at the booth and I could hardly move around it without some Adobe assistant offering me help or promotional material.

    In the mean time Apple is a NO-SHOW. For a company awash with revenue they have chosen to ignore the trade show circuit all together. I realize attending these shows can be expensive, but there are certain shows that should be considered crucial to their existence (i.e. NAB, MacWorld or NAMM). Apple is ignoring the "warm fuzzy" you get in this day and age from a real human body vs some automated drone. At the show I got instant answers to my questions from Adobe. Apple's message, "Umm... Go search the web buddy. We don't have time for you."

    Apple is setting itself up for another "Lightroom" fiasco with FCP. It's almost impossible to find an Aperture user in the real world due to the secrecy of Apple and the slow update schedule. Nobody knew if it was coming or if it even would. The majority made the switch to Lightroom and I don't know any that are coming back. At the WPPI (Wedding Photographers) Lightroom was everywhere you turned. The only showing of Aperture was in the back of the Samy's booth with nobody to demo it. The same thing will happen to FCP. If I... and others... make the change to CS5 Premier in the next few months I'm not coming back to FCP, when it catches up, to get what CS5 already has such as support for native mPeg 2 and AVCHD editing along with BluRay authoring, which Apple seems to refuse to support. Mr. Jobs latest comment was if you want to watch HD do it on YouTube. I don't think my wedding clients want to log into YouTube to play their wedding video at the reception?

    I was excited for Apple's success. It was obvious at NAB. Walking around the floor. It was almost impossible to find Windows boxes running displays. Just the opposite of what was going on at NAB 3 or 4 years ago. But with this success has come a COLD Apple. One that gives the impression that... "now I'm big I'll serve you at my desire." Steve Jobs came to Apple and led the way for the company to create some great hardware and software, but It was the legions of Apple faithfuls that stood by and become the evangelists for what he did. One would not have happened without the other. If Apple gives the impression that it doesn't need its professional creative customers it won't be long before we don't need Apple either.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0
    04/19, 10:57am | report spam | Reply |

    So....

    Wow, and remember how Adobe got b****-slapped around by the nattering nabobs because they didn't upgrade to Cocoa from Carbon, even though, supposed, EVERYBODY knew Carbon was a dead-end technologically.

    And here's Apple, in the same boat. Hmmm, maybe Adobe and Apple's app developers could get on the internal Apple OS mailing list to get the early scoop about future plans for the OS...

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +1
    04/19, 11:09am | report spam | Reply |

    Re: Long overdue

    I know many in the industry are none too happy with the way Apple has dragged it's heels when compared to competitors, FCS3 was more of a point update than a real version.


    Perhaps Apple has learned the same thing the the other developers already knew. That you just can't slap together a boatload of new 'features' in a short amount of time and ship out an update hoping it all works, thus the reason for the long delays in updates.


    Having said all of that, kudos to Apple for forcing the hand of other NLE developers to bring pricing down and genuinely feature add, I am sincerely hoping that the next update is really something 'awesome'.

    Forcing prices down is only advantageous if you still get value for the price. If the other developers have to cut their pricing to match apple, this is great for the consumer, until the other companies go out of business because they aren't making a profit on their software (keeping in mind that pricing is partly based on total amount of sales you can expect - professional video editing software is not a large market, yet the software is complex and requires a large programming effort. Thus high prices).

    Of course, if certainly helps that Apple has the ability to cover development costs with other income (hardware, for one), rather than having to worry about the software paying for itself.

    BTW, while Apple's foray into a pro market may seem a 'good' thing in order to spur competition, it can have its downsides. The other application developers are, first and foremost, app developers in that area (be it video editing, photo management, etc).

    Apple is, in varying degrees, consumer electronic makers, computer makers, OS developers, consumer application developers, and pro application developers. It would be hard to argue that Apple gets much revenue from the 'pro' application arm. And one should worry about how devoted and committed Apple is to said applications. Esp. considering Apple's track record of just letting software or hardware die on the vine, with nary an official word on its status. Esp. if they consider it in their best business sense to just not spend the money (a la Carbon 64, say).

  1. Brad Bradley

    Fresh-Faced Recruit

    Joined: Jan 2002

    -1
    04/20, 02:34pm | report spam | Reply |

    Adobe... Please hurry CS5

    Now I find that FCP won't takes 30 hours to import 1 hour of AVCHD video from my Sony NX5. I can't wait on FCP. It's money... I'll be on CS5 Premier as soon as it hits the shelves.

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