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IDC: Apple slips to 6.4% market share in early 2010

updated 05:35 pm EDT, Wed April 14, 2010

Toshiba jumps ahead of Apple in Q1 2010 results

Apple has slid back substantially in US market share in the first three months of 2010, IDC said in a study. An early estimate says Apple's share shrunk from 7.4 percent this fall to 6.4 percent in the winter with about 1.13 million. The number was also a drop from 7 percent a year ago.

Some of the drop came through gains from Toshiba, which took over fourth place to reach 8.6 percent and 1.51 million PCs. The Acer Group, which includes eMachines and Gateway, also jumped to 13.1 percent with 2.3 million shipped, though some of that was likely at the expense of leaders HP and Dell. They held their first- and second-place spots at 25.4 percent (4.45 million PCs) and 24.1 percent (4.22 million PCs) respectively.

Worldwide, HP held on to the lead at 19.7 percent, but Acer took over from Dell at 13.6 percent of the market versus 13.3 percent. Lenovo was the fastest riser, jumping over a point to 8.8 percent, while Toshiba only grew slightly to 5.8 percent.

Analysts at IDC didn't attempt to explain Apple's drop but did note that Acer succeeded mostly because of its budget computer line and the sheer reach of its sales. Toshiba's US sales were helped by strong notebook sales in developing countries.

Apple may have been affected by a number of factors, including continuing drops in the average price of Windows PCs as well as customers waiting for updates to most of Apple's lineup, especially the MacBook Pro.

by MacNN Staff



  1. chas_m



    Some Interpretive Dance :)

    Much of Apple's "drop" can be explained by the lack of refreshes to the Mac hardware lines in the last quarter. Expect their share to go "up" again slightly next quarter due to the MacBook Pro refreshes we just saw yesterday. And heaven forbid they should ever update the Mac Pro! :)

    US marketshare continues to be very good, and the uncounted other products (iPod/iPhone and possibly the iPad) mean Apple's reach is actually far larger than these PC-only numbers would suggest.

    Particularly telling is the jump by Acer, Makers of c***. This isn't just my opinion -- Consumer Reports rated Acer the WORST computer manufacturer in both laptop and desktop quality and support. And yet more people are buying them -- this tells me two things:

    1. To some extent, the effects of the recent severe worldwide recession are still forcing people to cut back on expenses for things like personal computers.

    2. But to specifically pick Acer as opposed to the better-quality PC brands tells me that people are still pretty uneducated when it comes to discerning VALUE versus PRICE.

  1. VinitaBoy

    Joined: Dec 1969


    Yeah, if you count . . .

    . . . netbooks! Apple doesn't sell such techno-c*** as a $300 "netbook," so they will never be able to match those companies' raw sales data.

    Face it: Apple sells more desktop and laptop machines than ever, year to year . . . BUT, still, no cheap-a** netbooks in its stable. How can this market-share number ever increase--unless--yes, UNLESS . . .

    THEY START COUNTING THE IPAD AS A "NETBOOK"! Suppose they ever will? h*** no, they won't, 'cause such analytical firms as IDC have a vested interest in the ABA lobby (Anybody But Apple).

    This "stat" is completely and utterly meaningless. Period. (Besides, as a very, very serious AAPL investor, all I care about is two things: bottom line profitability, and equity valuation. And, Gawd, am I ever happy right now!)

  1. Paul Huang

    Joined: Dec 1969


    Like a bad pregnancy

    Like a ten-month pregnancy, except that this is about computers. Once the product line is beyond six months old, people are likely to hold off and wait for the next version. This is especially true when the quarter is followed by the holiday buying season.

  1. Steve Wilkinson

    Joined: Dec 1969


    Umm... NOT marketshare

    This is quarterly shipments, not marketshare. There is a HUGE difference. Please use the correct term. It would be like looking at immigration statistics to determine the population breakdown of a country.

  1. Eriamjh

    Joined: Dec 1969


    Appleinsider disagrees.

    Quarterly PC shipment estimates were released Wednesday, and Apple's share of the U.S. PC market grew 34 percent year over year to capture 8 percent of the total domestic market.

  1. tsmelker

    Joined: Dec 1969


    "Apples" to Oranges...

    You can't make a fair comparison of Apple's 'market share' to Dell, HP and all the other makers of fine PofC's- all they do is create hardware shells for Windows. Apple is not a computer company- they're a Technology company, plain and simple. None of those other companies make their computer software AND hardware, not to mention phones, music players, peripherals, etc. None of them have been around as long as Apple either- and they'll all be a footnote in history while Apple keeps plugging away.

    Comment buried. Show
  1. wrenchy

    Joined: Dec 1969


    Looking at the MBP "Upgrades" for this year...

    ... I'll be waiting longer.

    "Apple, YOU CAN GO BITE ME"

    Comment buried. Show
  1. wrenchy

    Joined: Dec 1969


    Footnote in history??

    Apple would have been a footnote in history if it wasn't for Microsoft. Thank Bill Gates the next time you see him!

  1. aarroneous

    Joined: Dec 1969


    Just in time...

    ...for options expiration! Manipulative b*******...

  1. tsmelker

    Joined: Dec 1969


    Wrenchy, how do you figure?

    You need to be sure of your facts before you stick your neck out there. Before Apple first produced the Macintosh with its GUI in 1984 (which was 8 years after it rolled out its first personal computer), Microsoft was only a lowly software company trying to pitch its only product, MS-DOS (which it actually bought from another software company to possess); only a year later, it produced its first version of Microsoft Word- which was only available on a Mac, since there wasn't any stable version of Windows that could run it until Windows 3.1 came out in 1992, which is when MS Office was first introduced for the Windows environment. That's right- GASP- Microsoft Office was available first for a Mac! So were lots of other programs like Adobe (originally Aldus) Illustrator, Photoshop, AOL, Quicken, Broderbund, WordPerfect, PageMaker (another Aldus program), Excel, Powerpoint (which was owned by Forethought until Microsoft bought then out- yep, real innovators, those guys at Microsoft), etc.

    In point of fact, Wrenchy, Microsoft owes its existence to Apple- it was Apple's loaner copy of the Apple OS (provided for the development of MS Office 1- for the Mac, btw) that the crew at MS 're-engineered' to produce their own GUI OS, which was just a DOS shell anyway. By the time the first mostly-stable Windows platform (Windows 3.1) was introduced in 1992, the Mac OS was already at System 6.

    It's often been said that Apple is Microsoft's biggest R&D department. Heck, Apple developed the first mouse when all Microsoft had was DOS- with its ugly black and green command user interface! And MS-DOS was another one of those products that Microsoft bought out- only after 'licensing' a version of it from Seattle Computer Products and re-packaging it as MS-DOS in '82- and then backpedaling and buying the product outright from SCP to avoid legal backlash. As I said, real stand-up guys, those folks at MS.

    As I said, check your facts before inserting your foot into your mouth next time.

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