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Apple drops mention of Google in iPhone 4 search

updated 06:30 pm EDT, Sat April 10, 2010

iPhone 4 alludes to Google split or souring

A discovery today in the iPhone 4.0 beta has shown that Apple has removed a reference to Google in mobile Safari. When searching in the browser, the auto-complete button in the on-screen keyboard has changed from "Google" to simply "Search." The actual search feature still uses Google.

Speculation exists that the change is a sign Apple may be switching to Bing for default search as a form of retaliation against Google for encroaching on Apple's perceived territory through Android. The two companies have been in a bitter feud over the smartphone market that has culminated in the creation of iAd to rival Google's potential acquisition of AdMob.

While possible, a search engine switch isn't yet borne out by any other changes. Alongside search, the iPhone still uses Google Maps as the source for its Maps app data and has a prominently featured YouTube client that was just recently upgraded for the iPad. Courting Microsoft to spite Google is also risky for Apple, as Microsoft hopes to take on the iPhone more directly with Windows Phone 7. Any change may simply be to generalize the search feature and make it clearer that other search options are available.

Apple chief Steve Jobs and his Google equivalent Eric Schmidt were recently seen together in a semi-public meeting that didn't show any visible signs of tension between either executive. [via Toronto Examiner]

by MacNN Staff



  1. Iritscen

    Joined: Dec 1969



    We're gonna get all the same search results eventually, so who cares how we get them? :-)

  1. afaby

    Joined: Dec 1969



    Slow news day?

  1. facebook_George

    Via Facebook

    Joined: Apr 2010


    Looking for anything to fuel the fire

    Man, talk about looking for anything to fuel the fire. Not only does the placeholder text for the search field still say “Google”, but if you start entering in keywords, you get Google Suggestions. Funny how this search state isn’t used in the screenshot.

    My guess is they went with a standard button label of Search because it’s truly a verb. While Google (and Yahoo! if you switch your default search) aren’t meant to be verbs. And it’s actually bad for brands when you’re trying to protect them. It’s called UX design. Lets not read too much into this one.

  1. chefpastry

    Joined: Dec 1969



    s**** 'em.

    Comment buried. Show
  1. mnguyea

    Joined: Dec 1969


    Pass the popcorn pls..

    Who runs these companies.....a bunch of 12 year old school girls?!?

    Let them pull Google and let the iLemmings suffer with Bing and Yahoo. They all will walk of the cliff anyways regardless and while their at it...Google maps...but then how will the iLemmings ever know too locate the cliff....

  1. BoomerHead

    Joined: Dec 1969


    Trying WAY too hard

    I know everyone wants to see drama everywhere they go, but there really isn't any here. Why put out stories like this--with typos I might add--that simply make it *seem* like there's tension between Google and Apple? You make them sound like vengeful 5-year-olds. I think neither company would have gotten to where they are today with these kind of tactics you're implying.

    Now let's grow up!

  1. BDLatimer

    Joined: Dec 1969


    Simply an evolution of the existing behavior

    Um, you all know that with iPhone OS 3.x, you can already choose which search engine to use - Google or Yahoo - right? (see ) And, depending on your selection, it changes the light grey label in the search field, as well as the name of the button itself when submitting your terms.

    As such, this just seems like a simplification of the UI, to make it more consistent. Instead of a constantly-changing set of labels, the field will now simply always be named "Search". An interesting and welcome change - but there's nothing to see here in regard to conspiracies, it doesn't seem.

  1. coffeetime

    Joined: Dec 1969


    The MaCNN style

    What's the whole point of MaCNN posting this type of story? To get people like us (many many of us) to discuss or to object about it. Hoping one of us will just click on one of their ads on side panels and voila!

    MaCNN redirects to Electrionista? Why? Perhaps another voila?

  1. HappyPhil

    Joined: Dec 1969



    When I have tried bing, it seems to mostly be places to buy stuff. Like if I put in Japan, it will list travel agencies, airlines, hotels, restaurants, etc. I can't imagine that replacing Google.

  1. facebook_Paul

    Via Facebook

    Joined: Apr 2010



    NOOoooooooo I don't think apple meant anything by it, the las company they'd go to is MIcrosoft... they would never replace google, they are mad at each other but they still work together. Nothing like the relationship between Apple and Microsoft for example.

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