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Apple rejecting apps with 'pad' in main title text

updated 10:40 am EDT, Fri April 9, 2010

Attempt at clarifying platforms has side effects

Apple has begun blocking apps with the word "pad" in their title's main body, an official response suggests. Jesse Waites, the developer of ContactPad, notes that even though one version of his iPad app is already at the App Store, an update has been denied simply because the title bears too much similarity to the term iPad. References should be broken out, Apple insists, for example making it alright to amend the term "for iPad" to an app.

The restrictions are an extension of existing policies intended to prevent confusion about whether something is made by Apple or otherwise endorsed by the company. These have created some controversy, most notably when a program called iPodRip was recently forced to be renamed to iRip despite having been sold under the former identity for several years. Apple CEO Steve Jobs blithely dismissed complaints, calling the issue "not that big of a deal."

by MacNN Staff



  1. iphonerulez

    Joined: Dec 1969


    What's a few letters between friends...

    >Apple CEO Steve Jobs blithely dismissed complaints, calling the issue "not that big of a deal."

    All developers have to do is remove "four letters". I mean, how hard could that be for developers to do? What a chuckle.

    I can only imagine how many Android apps must have the word "Google" in it.

  1. testudo

    Joined: Dec 1969



    It's not four letters, it's three.

    So I guess we won't be seeing the program "Notepad" on the iPad. Because, we know, people see the word "Pad" and think "OMG! This must be some great Apple app that I must have! It has the word Pad in it!"

  1. Uncommon

    Joined: Dec 1969


    This is sad

    All of a sudden I find myself becoming less an less of an Apple fan. I hate knee-jerk cynicism, and I normally roll my eyes when people start piling on Apple for this or that. But this is getting to be too much.

    I can understand Apple being concerned about brand confusion, but a pre-existing app that *already* had "pad" in its name should be given a break. It's just plain decent. Apple can't keep treating developers like dirt forever.

  1. jondesu

    Joined: Dec 1969


    Good policy...

    One bad example.

    Look, the policy is a good thing overall, but sometimes there's going to be cases that the letter of the rule doesn't line up with the intention. ContactPad should probably be allowed to keep their name, and Apple very well might relent on that particular one. I'd rather not have a bunch of "iPadding" or similar types of names show up though, as they're right that it would simply cause confusion. Let developers come up with original names.


  1. testudo

    Joined: Dec 1969


    Re: Good policy

    A good policy would be (a) known before hand, and (b) limited to the term 'iPad', not 'pad'.

    I'd rather not have a bunch of "iPadding" or similar types of names show up though, as they're right that it would simply cause confusion.

    At amusement parks, they have signs that say "You must be this tall to ride the ride". Shouldn't there be a similar point where we go "You must be at least this 'smart' before we'll concern ourselves about your confusion". The last I checked, I don't recall too many people buying a piece of software that started with "Win" on it thinking "Oh, that must be from Microsoft! I'm going to get it!". Nor can I imagine there are too many people with an iPad who would see an app like "TextPad" and think "duh, it has the word 'pad' in it, it must be an Apple application".

    And something like ContactPad is confusing, but Contacts for iPad isn't? In fact, I would argue that sticking the phrase "for iPad" in the name of your app is completely and utterly stupid (since, if it's for the iPad, it would be in the iPad area, and people would know it is for the iPad, so how many times do you need to tell them?).

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