toggle

AAPL Stock: 125.69 ( -0.31 )

Printed from http://www.macnn.com

Game Center, iAd, iBooks update premiere at iPhone event

updated 03:45 pm EDT, Thu April 8, 2010

Game service to mimic Xbox Live

At today's iPhone 4.0 event in Cupertino, Apple simultaneously announced several related initiatives. Among these is Game Center, a unifying social network for handheld games. The service should in many ways mimic Microsoft's Xbox Live, supporting achievements, leaderboards and matchmaking, the latter with the ability to send invites to friends. It should launch sometime later this year.

Apple is also teasing iAd, a new advertising system for marketers and developers. iAd promotions are able to launch within an app when tapped, instead of forcing viewers to exit to Safari. The underlying technology is based on HTML5 and allows for elements like photos, videos, mapping functions and mini-games. Apple will both sell and host ad placements, diverting 60 percent of revenue to an app's developer. iPhone 4.0 should be required.

In a minor note the company has announced an iPhone and iPod version of iBooks, the reading app originally developed for the iPad. Again tied to iPhone 4.0, the updated app is undergoing only minor changes to accommodate a different platform. Among these is the ability to wirelessly sync page positions and bookmarks between devices.

iPhone 4.0 will be released sometime this summer.













by MacNN Staff

toggle

Comments

  1. RoosterJuice

    Joined: Dec 1969

    -5

    Nintendo

    Is F@#KED

  1. thebiggfrogg

    Joined: Dec 1969

    0

    Wii are NOT

    F@#KED!

    Wii are FR#KED!

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Prong PWR Case

Ultimately there's one thing we all want from smartphone accessories; we want options. When it comes to keeping our iPhone charged, w ...

iHome iBT74 Color Changing Bluetooth Speaker

There's no reason why your tech can't look good while doing what it was designed to do. That's the reason that sports cars look goo ...

Logitech Gaming Daedalus Prime Mouse

Logitech Gaming continues to expand upon its peripherals line, with each one looking to fit neatly into a breadth of gaming needs. Bui ...

toggle

Most Commented