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BenQ prefers e-reader over tablet, plans color in 2010

updated 06:00 pm EDT, Thu April 8, 2010

BenQ to develop e-readers not tablets

Taiwan's BenQ will focus on developing e-book readers rather than bringing out a more capable tablet device, company president Danny Yao revealed in a recent interview. A color version of its nReader is due out later this year, Yao says, and he believes it will be the key to garnering more sales. Yao believes reading on an LCD screen isn't natural and tiring to eyes, unlike e-paper displays.

Despite the addition of a color screen for the nReader, the device will not get video playback functionality. Yao says this will come with the next generation of color nReaders. The 6-inch nReader was released in January in Taiwan and Japan and costs the equivalent of about $280. It can play back music thanks to built-in speakers and a headphone connection.

E-readers also claim superior battery life, which can be measured in days rather than hours. For example, Apple claims a 10-hour battery life for its iPad, while BenQ says its nReader can last as long as two weeks without a recharge. The iPad has so far been touted less for this and more for its general-purpose nature, as e-reader displays aren't currently fast enough to support video and aren't rich enough even in color to accurately show photos.

by MacNN Staff



  1. wrenchy

    Joined: Dec 1969



    Yet another manufacturer does not want to take on the Apple Juggernaut? I guess Apple has all the other companies shaking in their boots.

    If Benq feels an e-Reader is the better bet, they must feel more comfortable fighting for the bottom of the barrel.

    Apple must feel good being atop the iVory Tower.

  1. slapppy

    Joined: Dec 1969



    Why bother. The iPad is a much more immersive and enjoyable device.

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