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Estimate says Apple already past 500,000 iPads sold

updated 06:35 pm EDT, Wed April 7, 2010

iPad sales nearly double launch day numbers

iPad sales have already cracked the 500,000 mark with less than a week on the market, an estimate by Chitika found today. Basing it on the amount of new iPads connecting to Chitika's ad network and accounting for the company's share of the market, it believes that over 530,000 of the Apple tablets have been sold as of Wednesday night. The prediction would have Apple almost doubling its 300,000 launch day units and passing that figure by the end of the week or sooner.

The data isn't a direct reflection of sales, as customers won't necessarily reach Chitika ads the same day they activate their iPads. However, it does show trends and so far indicates that Apple has a fairly consistent sell-through rate each day. Unsurprisingly, the device is also the most popular in California, where 19.5 percent of current owners live, followed by equally tech-friendly states New York and Texas, which each have about 8.1 percent.

If accurate, the calculation would be a symbolic win for Apple as it would see the iPad eclipse e-reader sales milestones far faster than any of its immediate competitors. Barnes & Noble is believed to have taken half a year to reach 500,000 Nooks sold, while the Amazon Kindle in the early e-reader market took all of 2008 to sell a similar amount.

Apple is helped by coming later and by making e-reading just one of many iPad features; only 38 percent plan to read books. Still, the sales rate if true could give it one of the largest addressable reader bases within months.

by MacNN Staff



  1. slapppy

    Joined: Dec 1969


    1 million

    It's going to be 1 million by weeks end. Far more than Kindle made in a year or two. We don't know, since Amazon never gives us real numbers. Just BS marketing happy speak.

  1. coffeetime

    Joined: Dec 1969


    This is incredible

    Apple eats up the e-readers. Not even JooJoo have a chance. First it was MP3 player, then, smartphone. Now e-Reader on steroid. Back ten years ago, no one saw that coming. This a techno tsunami from Apple. Wonder what's next....

  1. A grain of salt

    Joined: Dec 1969


    More than 300,000

    "The prediction would have Apple almost doubling its 300,000 launch day units and passing that figure by the end of the week or sooner."

    Apple didn't say it sold 300,000 iPads, it said it sold "more' than 300,000. The figure could have been closer to 350, 000 or 400,000. But saying you sold "less than 400,000 just doesn't sound as good. And, Apple has a reputation of understating until things really get moving.

  1. iphonerulez

    Joined: Dec 1969


    Considering the 3G model isn't available yet...

    I'd say that sales are pretty good. I'm definitely holding out for a 3G model because of the GPS module. It would be nice if Apple could move about 500,000 iPads a month for the rest of the year which would make an easy 4 million units to eclipse any past tablet sales of any company. I'm wondering how much it will impact Touch sales and if Apple will reduce Touch prices to keep sales moving. Apple is definitely going to need to increase it's user base to keep all its product sales high. Those analysts are always concerned about cannibalization of Apple's lineup from it's own products.

  1. testudo

    Joined: Dec 1969


    Re: This is incredible

    Apple eats up the e-readers.First it was MP3 player, then, smartphone. Now e-Reader on steroid

    You all do realize that the iPad is NOT an eReader, don't you? It is a personal computing device which, as one function, can be used to read eBooks.

    The iPod, iPhone, and MacBook can all do the same thing. How come they never got called eReaders?

    And I like how the comparisons are made. Apple's iPad can read eBooks, but do a lot more. But we can compare it against actual eReaders (whose point is for reading and that's about it).

    However, the iPhone has a real small percentage of the entire cell phone market (it is a phone, after all). But, we then don't put up comparisons to that market, because it is 'so much more', so it is compared to just smart phones.

    So you can compare an Apple product to another not-really related product as long as the sales are better. But if the reverse is true, the Apple product must be compared to 'like' devices.

  1. testudo

    Joined: Dec 1969


    Re: 1 million

    Well, you better start buying, since it's not even at 500,000 yet...

  1. RichardWrite

    Joined: Dec 1969


    Netbooks Still Projected to Be King

    If I could bring some of your heads out of the clouds, I'd like to point out that the most generous predictions have Apple selling 5 to 7 million iPads this year....which I grant you is astounding. But will they destroy the netbook market? By comparison, there are projected to be more than 40 million netbooks sold this year. And for good reason, because contrary to what Steve Jobs said, there are LOTS of things the netbook does better than the iPad. Typing is certainly easier on the netbook, and I think reading ebooks is easier, since I can (and often do) read my books hands-free, thanks to a keyboard that doubles as a stand.

  1. angeltarrant

    Joined: Dec 1969


    iPad is the way to go

    While netbooks are still dominating the scene in mobile computing markets, it'll only be a matter of time before the iPad is at least at par with netbooks. It's just so much easier to use and a lot more fun than a boring old pc. :P

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