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Leak: Apple to show ad platform at iPhone 4.0 event

updated 07:05 pm EDT, Tue April 6, 2010

Apple to use iPhone 4 as start for ad system

Apple's planned mobile ad system should be a part of what it shows at Thursday's iPhone 4.0 event, a leak asserted Tuesday night. The platform, which may not be called iAd as rumored, should have its first details discussed in addition to features of the next mobile OS. Features of the platform weren't part of AllThingsD's escaped details.

It's speculated that Apple may have to make its ad platform non-exclusive and allow Android or other platforms to carry ads. Its ad system would be launching just as calls have been made for an investigation into Google's AdMob deal and might necessitate proof that Apple won't limit advertisers to iPhone OS if they instead want to switch to Android. FTC regulators have previously been rumored to have concerns about Google limiting AdMob to Android on mobile hardware.

The Apple-made ad system is known to be a hedge against the Google deal that would prevent it from getting too much control over how revenue is made on the iPhone. It also serves as an indirect form of retaliation against perceived slights by Google for the creation of Android and its increasing use of Apple-like features, such as multi-touch on certain Android 2.x phones.

Despite the ad rumor, the iPhone 4.0 gathering is still poised to center almost exclusively on new software features, which could include multitasking, a basic file system and other interface-oriented improvements.

by MacNN Staff



  1. PRoth

    Joined: Dec 1969


    Let's meet our next contestant

    on your favourite MacNN game, "Find the Facts!" C'mon down, Chuck and, pick a story... then spin the Big Wheel of the Leery Lexicon. Such popular words as "should" and "could" are worth 100 points... "Asserted", "speculated", "rumored" and "poised" are each worth 250 points. And the word of the day, for 500 points: "leak".

    Try saying that with your best George Carlin voice... :)

  1. iphonerulez

    Joined: Dec 1969


    Perceived slights?...

    They smile in your face and all the time they want to take your place...the Backstabbers.

    Google + Android = Backstabbers.

    Google needs to be kept in check. Apple had better develop a superb search engine because Google will continue expanding into new territories for growth.

  1. Sour Apple

    Joined: Dec 1969


    Learned it from the best...

    You obviously don't know Steve Jobs. He's the Backstabber of Silicon Valley.

    In the 70's, Jobs and Wozniak had a deal where they would split proceeds 50/50 on stuff they sold to Atari. Jobs told Woz they made $600. In Nolan Bushnell's book, "Silicon Valley Guys" it was revealed Jobs was actually paid $3k-$5k.

    And how about Motorola? In 2005 Motorola released the ROKR phone (which was developed with Apple) and in 2007 Apple announces the iPhone.

  1. wrenchy

    Joined: Dec 1969


    Steve Jobs...

    What a lying, cheating cun7. Lying to and stealing from your best friend is about as low as you can go. Could you imagine your friend coming over to your house and stealing from you? That's Steve Jobs.

    iFans are so enamored with this con-artist that they don't see him for the iSnake that he is.

  1. Darchmare

    Joined: Dec 1969


    Corporations are amoral

    Be a fan of their products, or their design philosophy, but always remember: Corporations are amoral. They'll do whatever it takes to "enhance shareholder value", if they can get away with it.

    That goes for Apple and Google both.

    That, of course, means that it's up to us (consumers, platform developers, etc) to hold their feet to the fire on an as-needed basis to keep them from going too far off the rails.

  1. testudo

    Joined: Dec 1969


    Re: Perceived slights

    Google needs to be kept in check. Apple had better develop a superb search engine because Google will continue expanding into new territories for growth.

    So, if Google gets into the phone business, Apple should go into the ad business to 'keep Google in check'. It's not about Google keeping Apple in check. No, nothing of the sort. Apple is the world's benefactor, out to stop all the other evil companies from taking over the world.

    And is not Apple continuing to expand into new territories for growth? Did they not go from computers to music players, to video players, to home theater, to phones?

  1. facebook_Gaetano

    Via Facebook

    Joined: Apr 2010


    iPad POLL

    Very Good... after all MULTITASKING was the request of 91% of the (potential) iPad users in this POLL:

Login Here

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