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iPad sales predicted to top 7.1 million in 2010 alone

updated 10:20 am EDT, Fri April 2, 2010

iSuppli sees iPad at 7m now, 14m in 2011

Apple could sell as many as 7.1 million iPads in 2010 alone, iSuppli estimated today. Analysts believed that a strong wave of early adopters and those simply drawn to a tablet design should be enough to push millions of iPads each quarter this year. It would be enough to at least temporarily overcome the lack of Adobe Flash and could actually be conservative if Apple upgrades features or cuts prices quickly, the study creators said.

As price or feature changes are more likely in 2011, when Apple will also have the advantage of a full calendar year, iSuppli predicted that iPad shipments could more than double to 14.4 million next year. In this view, the device would continue on to reach 20.1 million in 2012.

The apparent breakthrough would come in part by simply being the first major company in the category. While tablet computers have existed for years, the iPad would be the first to have one that would be both low cost and seen as an alternative existing computers. Most tablet PCs have been convertible tablet notebooks that cost hundreds of dollars more than the Apple slate, and convertible netbooks are often both as expensive as an iPad and limited by their sizes and battery lives; an ASUS Eee PC T101MT, for example, costs about $509 and weighs five pounds.

Having an extremely intuitive interface will also help, research director Rhoda Alexander said. By making a tablet usable to the widest possible audience, Apple could get past the limitations that have kept Windows-based tablet PCs a niche market. The firm's main obstacle would be content creation, as it would either need to improve this side or else keep users interested in consuming content.

by MacNN Staff



  1. aSevie

    Joined: Dec 1969


    Lack of Flash...

    I'm tired of hearing this. When someone can explain how the iPhone/iPad could detect the finger hovering over the screen, that person will have overcome the hurdle to adding Flash support to any smart phone/pad. Check out this tutorial, when you have the answer for Apple, email it to them, I'm sure Steve Jobs would be thrilled...

  1. Jonathan-Tanya

    Joined: Dec 1969


    bad logic from aSevie

    The problem with your logic aSevie, is that while flash supports mouseOver, so does javascript.

    In other words, the technology Apple does allow supports the same features as Flash....and neither Flash nor Javascript/HTML apps can recognize a mouseOver event, because there isn't a mouse.

    In other words, what has since been carefully explained to the original person who had that original thought, is it is not about FLASH, it is about the transition from a mouse-based interface to a multi-touch interface.

    In that transition mouseOver is not supported. So what.

    You use other functions to accomplish your UI design goals..

    In case you didn't understand yet, if Apple would have banned flash because of the mouseOver problem, they would have had to have banned Javascript/HTML web pages too -- i.e. they would have just thrown their hands in the air, and said the internet is impossible on touch screen devices.

    We all know that isn't true....its an easy workaround.

  1. iphonerulez

    Joined: Dec 1969


    I don't understand the hovering

    part either. I suppose Apple could build short range proximity detectors into the display to detect a hovering finger, but I doubt that would be very practical. Why do other mobile companies that have touch-only smartphones want to support Flash? I would figure they'd have the same problem that Apple has. I would honestly think that most companies building touch-based mobile devices would want an alternative to Flash due to interface problems and shortened battery life. I also don't get why mobile users are so hung up on furthering the use of Flash. I'm only interested in viewing videos, so as long as sites can deliver the videos using some other technology, that's more than good enough for me.

    I'm going to wait a few weeks to see how consumers take to the iPad after they try it, but so far it looks like consumers are going to absolutely flip over the iPad and Apple will likely move 5 million plus units. That's fantastic. After all those past Windows tablets were failures, Apple basically nails it on the first shot in an overwhelming fashion.

  1. Jonathan-Tanya

    Joined: Dec 1969



    btw Steve Jobs has never used the faulty logic of MouseOver as an issue.

    He has carefully explained his objections to flash - performance, quality of the software, and never made the clearly absurd statement that it was about hovering.

    that came from a fanboy, and is being repeated by fanboy's.

    lesson: don't be a fanboy.

    btw, my iPad is in anchorage, it's going to be here tomorrow, sweet!

  1. simplyletgo

    Joined: Dec 1969


    Please check your facts on T101MT

    "Most tablet PCs have been convertible tablet notebooks that cost hundreds of dollars more than the Apple slate, and convertible netbooks are often both as expensive as an iPad and limited by their sizes and battery lives; an ASUS Eee PC T101MT, for example, costs about $509 and weighs five pounds."

    5 lbs? More like 2.86 lbs - about half of that:

    Also - up to 6.5 hr battery life. Not as impressive as 10 hours on iPad - but still pretty impressive.

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