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Apple's mobile ad platform due April 7?

updated 11:10 am EDT, Sat March 27, 2010

Apple iAd due to challenge Google soon

Apple's mobile ad platform could be ready just days after the iPad reaches shops, a leak late Friday might have confirmed. The technology firm would unveil the platform, possibly named "iAd," to major advertising executives on April 7th. Company head Steve Jobs has already celebrated the plans and is now calling them "revolutionary," according to the MediaPost sources involved.

How the ad system would work wasn't known, but it would be heavily based on the approaches acquired with Quattro Wireless in January. Apple is implementing a formal advertising SDK that would give app and mobile site developers a ready-made way to plug ads into their content. Geolocation for ads has been a subject of speculation, but the iPhone maker has previously rejected apps where GPS and triangulation are used primarily to target ads to users.

While potentially lucrative, the ad system could stoke tensions between Apple and Google even as their respective CEOs are openly discussing issues after seemingly being isolated in recent months. iAd isn't expected to be the exclusive advertising method for future iPhone apps, but as an officially blessed method it could eat significantly into the market share of Google's recent buyout target AdMob.

by MacNN Staff



  1. iphonerulez

    Joined: Dec 1969


    Apple is going to pay Google back for Android...

    I'll bet Google is not going to be very happy at all with Apple going into the ad click business. Apple's mobile platform is going to be made up of a lot of big spenders and I doubt if Google wants to see that revenue get away. I'm sure Google will make a lot of money from ad revenue from its Android platform, but now Google is going to have to depend quantity instead of quality for its ad audience.

  1. drbroom

    Joined: Dec 1969


    As long as I can opt out.

    I have no problem with Apple trying to get additional revenue via advertising... However if I am forced to take that advertising I will be looking for a new phone!

    There has to be a way to opt out. I have enough spam and junk mail in my life, if I have it on my phone too I will just VOMIT!!!!!

  1. clwilla

    Joined: Dec 1969


    Must be

    able to NOT have ads. If ads even think on being in the main OS, I'll sell the iPad quicker than one can spell sell.

    I refuse to something that forces ads on me.

  1. facebook_Guy

    Via Facebook

    Joined: Mar 2010


    New App for the new iPad

    Check out the new iPad's App,
    USA -
    U.K -
    It's also works on regular PC - Firefox, Explorer and Safari browsers. will make your surfing experience a whole lot easier..

  1. Darchmare

    Joined: Dec 1969


    Second article...

    With that 'facebook_Guy' spammer. Can someone get rid of him?

  1. testudo

    Joined: Dec 1969



    I seriously doubt Steve Jobs called the plans for some advertising API and framework "revolutionary".

    And how 'big' this is will depend on a couple of factors:

    - How much it earns those who use it?
    - Does the mobile-web-site part of it work on non-iPad/iPods?

    People will switch in a heartbeat if they can make a ton of money from it, far fewer will leap if it makes the same. As for the API, if it only works in Safari, I doubt those using Google or Yahoo ads are going to make the investment to also use this.

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