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Apple preps early iPads for favored reviewers

updated 01:15 pm EDT, Tue March 23, 2010

Part of coordinated media blitz

Apple may already be shipping iPads to its favorite reviewers, an anonymous industry source claims. If the tablets are not already on their way for delivery this Thursday, the source says, they may be going out that day instead. Reviewers should thus have at least one week with the iPad before an April 3rd launch of American, Wi-Fi-only models. Whether reviewers will have early access to 3G iPads remains unknown.

Some media outlets have been critical of Apple's review policy, as the company only provides advance samples to less than a handful of writers from major publications. These include Walt Mossberg of the Wall Street Journal, David Pogue of the New York Times, and Ed Baig of USA Today. The reviewers also typically produce favorable articles, though not in every instance. Most writers are required to wait until launch day or later to get review samples, often at their own expense.

by MacNN Staff




  1. testudo

    Joined: Dec 1969



    I'm shocked, shocked I say, that reviewers are getting devices early!

    Although I am more shocked that the reviewers already didn't have them to begin with.

  1. qazwart

    Joined: Dec 1969


    All Apple Fanboys All!

    Actually, they're the biggest and most influential tech critics, and probably the most technically capable ones and look at devices with the most consumer oriented bent. And more importantly, they're also ones Apple can trust to keep things quiet until the launch too.

  1. pt123

    Joined: Dec 1969


    good review or else

    Jobs says better give the iPod a good review or else...

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