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Windows Phone 7 development, marketplace detailed

updated 01:00 pm EDT, Mon March 15, 2010

Microsoft shows WP7 dev features at MIX10

Microsoft at its MIX10 developer event detailed some of how app development and sales will work for Windows Phone 7. Confirming that it's based on Silverlight and XNA, the mobile OS will fence off third-party apps from true native code but will give them access to all the key features: it will recognize accelerometers, cameras and multi-touch gestures. WP7 will also mirror iPhone development by using background push notification for those not allowed to multitask and include a general location service that any app can use.

The Windows developer has also made available a preview version of a WP7 development kit that includes Visual Studio 2010, XNA 4.0, Expression Blend and a Windows Phone 7 emulator.

App sales have also changed somewhat. Now called Windows Phone Marketplace, it will have a "panoramic" layout like and focus more on active marketing to help users find apps they normally wouldn't discover. It will still support varied purchasing, including try-before-you-buy and carrier billing.

Early WP7 developers have now signed onboard and include the AP, EA, Foursquare, Namco, Pandora, PopCap, Seesmic, Sling Media and other high-profile developers. These should all have apps ready for the late 2010 OS launch or soon afterwards and points to game development and social networking that have largely been unavailable on Windows Mobile. Many apps, like AP Mobile, will echo Microsoft's own panoramic layout and produce multiple parallel layers, such as being able to view just news or just photos. Others can use custom layouts or integrate directly with Xbox Live for gaming.

Microsoft is heavily dependent on generating interest at MIX as the company has steadily been losing developers to competing platforms like Android and iPhone. Although thousands of apps exist for Windows Mobile, the existing Marketplace has a much smaller selection as few have wanted to develop or resubmit apps for the new portal.

by MacNN Staff



  1. jfgilbert

    Joined: Dec 1969


    The world's biggest software company

    Nice to see that after coming up with a mobile OS that recognizes multi touch, the accelerometer, and other innovations, they push forward by creating a market place for mobile applications! And in a daring move that is sure to change the industry, they showcase their creativity by embracing the square corners look.
    So many inventions, so little time, how do they do it? Can the market keep up and absorb so many new concepts?

  1. Foe Hammer

    Joined: Dec 1969


    Mirror, Mirror On The Wall ...

    ... Who's the biggest UN-novative company of all?

    "WP7 will also mirror iPhone development ..."

  1. slapppy

    Joined: Dec 1969



    All that MS has to say for any of these events with their so called "new" stuff is: "We're going to copy Apple with phones", "Were going to copy Apple with the App store", "We're going to copy Apple with Music", "We're going to copy Apple with just about anything we do, since Windows 1.0"... utterly pathetic.

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