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Estimate has Apple selling 120,000 iPads in first day

updated 01:55 pm EST, Sat March 13, 2010

iPad may be fastest selling e-reader, tablet

Apple may have moved nearly 120,000 iPads in just its first day of pre-orders, an estimate by private analysts at the AAPL Sanity board suggests. After excluding the 16,500 average orders on a given day, the collective has used the intervals between order numbers over 19.5 hours to estimate that about 119,987 iPads should have sold during that period. The statistic doesn't include those who simply reserved a unit in-store and potentially puts the actual launch day tally considerably higher.

The statistics also provide some possible insight into preferences for particular models. Apple's emphasis on price has had relatively little effect as the 99 orders used as the sample were equally divided between 16GB, 32GB and 64GB models. The 3G version was noticeably less popular as only 31 percent of pre-orders chose that version, although its late April release date may hide actual demand as many could be holding off on 3G iPad purchases with over a month to wait.

At an average of 1.1 tablets bought per customer, few had a reason to test the two-per-order limit.

While Apple is unlikely to verify the data, the predictions if accurate could make the iPad the most successful e-book reader launch to date. Amazon has never publicly detailed the number of Kindles sold so far, but at least one analyst guess had Amazon selling just 500,000 Kindles throughout all of 2008, leaving the majority of its sales to 2009. Barnes & Noble has always claimed it's had strong sales for the Nook but has also declined to provide numbers and is believed to have been hit by supply shortages as much as by demand.

It may also make the Apple device the most successful larger tablet-sized device to date. System builders have been offering tablet PCs based on Windows since 2002, but the category has rarely expanded beyond business computers meant for doctors, warehouse workers and others that have specific needs.

by MacNN Staff



  1. iphonerulez

    Joined: Dec 1969


    The more digital content Apple offers on the iPad

    likely the faster it will sell. Rather than pure hardware, I would think most consumers would be much more interested in having lots of easy-to-download digital content. Apple should have the clout to make the content deals especially if initial sales are high. I'd think that many content publishers may be holding back to see how well the iPad sells and if it does well, those publishers will be happy to jump on the iPad platform. Apple will use its total solution to sell iPads to low-tech consumers. Ease of use, lots of digital content, good customer support and push through it's retail outlets. iPad specific apps and games from the App Store should really boost sales. Create the software to sell the hardware is Apple's winning combo.

    I do hope that Apple was able to get 100,000 pre-orders the first day but I hope those high numbers continue until the iPad's release date. Hopefully, once consumers get to play with the iPad demand will rise considerably.

  1. davesmall

    Joined: Dec 1969


    The iPad could outsell the iPhone

    These are huge numbers for a pre-release product. The iPhone sold an average of about 13,300 units per day during the first three months of it's release.

    If the iPad can sell 200,000 units on the first day when it is still unreleased then it could have a higher first quarter average than did the iPhone. And if Apple has yet another product category that can generate iPhone type sales numbers then the stock price should really take off.

  1. macjockey

    Joined: Dec 1969


    these probably include reseller orders too

    these numbers probably include reseller orders too, including best buy, target, amazon...

  1. Jonathan-Tanya

    Joined: Dec 1969



    You are certainly not correct.

    This is a sampling of orders that does not include resellers, and in fact, only includes a maximum of 2 iPads per order.

    Reseller do not order through the Apple Store.

    What you don't understand anyway, is this is an estimate based on a sampling, and the increment on the order #'s for that day, given that the sampling doesn't include resellers, and that increment, could not possibly be impacted by resellers in a statistically large way...your analysis, is just way off base.

    Now there are some legitimate unknowns here, and we could attack the estimate in other ways, but why bother, unless Apple releases the #'s...this is the best guess we have.

    Very successful pre-order launch day. By all accounts.

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