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Apple loses bid to control use of 'i' in product names

updated 12:55 pm EST, Fri March 12, 2010

Australian tribunal rejects lawsuit


An Australian trademark tribunal has rejected Apple's attempt to prevent some companies from using a lowercase "i" in their names, according to the Sydney Morning Herald. At the center of the case is DOPi, a brand of bags and cases for Apple products sold by the Sydney-based Wholesale Central. Apple complained to IP Australia, the government body behind the tribunal, that people could potentially confuse DOPi products for its own, as the name is a reversed take on "iPod."

IP Australia has dismissed such claims however, noting that there are already a variety of product lines using the "i" prefix in the trademark class Apple is concerned about; given examples include iSkin and iSoft. Apple is said to have failed, moreover, to show that a "person of ordinary intelligence and memory" would automatically assume an "i" product is its handiwork.

Apple is noted to be responsible for at least three Australian trademark conflicts in recent times. The company has for instance targeted Woolworths over an Apple-like logo, and the developer of iRip for the software's former name, iPodRip. Apple is currently preparing to appeal a defeat against Macpro Computers; the case was first brought before the launch of the Mac Pro desktop approximately three and a half years ago, even though Macpro has been operating for 26 years.


by MacNN Staff

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Comments

  1. cmoney

    Mac Enthusiast

    Joined: Sep 2000

    +9

    Yay!

    A little bit of sense in these stupid cases.

    But I must say, DOPi? Really, that's the best you could come up with?

  1. drackmere

    Fresh-Faced Recruit

    Joined: Mar 2009

    +3

    Not certain

    That Apple even wanted to win this case. However, by bringing it they at the very least defended their trademark, which is a necessary evil these days. I have never been convinced Apple really wanted to do this, or win the case. But then I am an optimist.

  1. wrenchy

    Fresh-Faced Recruit

    Joined: Nov 2009

    0

    comment title

    >> Apple is currently preparing to appeal a defeat against Macpro Computers; the case was first brought before the launch of the Mac Pro desktop approximately three and a half years ago, even though Macpro has been operating for 26 years.

    Apple. What a bunch of A$$HOLES.

    "Ummm, excuse me." "We just made a product that happens to be the same name as your company of 23 years." "Pay us royalties or we'll sue you and put you out of business."

    WTF?

    The more iLearn about Apple, the more iHate them.

  1. nat

    Junior Member

    Joined: Mar 2002

    +5

    oh wrenchy

    they're not a*******. it's the name of the game. microsoft, mcdonald's... they've all tried this approach to control what they feel is their ip. i agree that they probably don't expect to win but look at it as a warning to those who might think they can get away with introducing products that encroach into their ip. they're saying, hey, we will come after you.

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    -4

    Re: oh wrenchy

    but look at it as a warning to those who might think they can get away with introducing products that encroach into their ip. they're saying, hey, we will come after you.

    Oh, nat. A company or product name is NOT IP, it's a trademark at best.

    And all this is saying is that Apple will come after any company that dares use a name which Apple later decides to use for a product. What's next, calling their next computer "Google" and then suing them?

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    +1

    confusion?

    I guess that's what Apple thinks of it's users. We're so stupid or daft we'd think products of the name DOPi are coming from Apple because it's iPod backwards.

    I would have thought it would be obvious that it wasn't, being the name is so stupid (if not 'dopey'), but seeing that apple decided to go with 'iPad' for their tablet, well, you can't be too sure.

  1. revco

    Fresh-Faced Recruit

    Joined: May 2005

    +2

    apple-like logo

    It should be lowercase "a" on Apple in "Apple-like logo". You're implying that the Woolworths logo copies Apples, which it doesn't, it's just an apple rind twirled in the shape of a "W" that resembles an apple, the fruit.

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