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Analyst: Apple set to blow past guidance this quarter

updated 08:40 pm EST, Thu March 11, 2010

Revenue expected to hit as high as $12.2 billion

Apple might be set to blow past its guidance provided for the company's second fiscal quarter, according to Majestic Research analyst Tony Berkman. Although Apple routinely beats its own guidance, and the Street consensus, Berkman believes Q2 revenues will be at least ten percent higher than the company's projection of $11 billion to $11.4 billion.

iPhone demand is said to be particularly strong in the UK, Japan and China. While the Street forecasts average 6.95 million units, Berkman expects the actual outcome to sit closer to 9.1 million. In comparison, December sales were just 8.7 million units.

Despite weakening demand for the lower-end iPods, Majestic expects the Touch to help drive unit sales past 11 million and average selling price (ASP) up to $162. The forecast places Mac sales at 3 million units, with an ASP of $1,251.

Berkman admits the difficulty in placing bets on the iPad, but that "a reression on the number of Google searches for various key products in advance of their release over the past several years suggests 6 million iPads will sell in calendar 2010." [via Barron's]

by MacNN Staff





  1. Constable Odo

    Joined: Dec 1969


    About the iPhone in Japan...

    I remember when the iPhone first went on sale in Japan, there was so much negativity about how the iPhone wouldn't be able to match up against the full-featured phones that the Japanese normally use. Lack of FeliCa and 1-Seg would doom the iPhone. I wish I could follow the iPhone in Japan more closely and how sales numbers are and what segment of the population is taking to the iPhone. For this quarter's iPhone sales projected to be higher than Christmas sales is really exciting that the iPhone is continuing to increase sales even in the face of Android smartphones.

    Apple has a good chance of reaching a $240 a share by mid-year since that's only $15 more than its current price. Thanks, Apple.

  1. Fast iBook

    Joined: Dec 1969


    Share price...

    Man oh man, i asked someone to get 500 shares of AAPL for me about 5 years ago when it was like 13.50 a pop. I should pop them for not doing it. *shakes fist*

    - A

  1. PBG4 User

    Joined: Dec 1969


    Re: Share price...

    That $13.50 price was pre-split too. You'd now have 1000 shares of AAPL. :D

    Not to rub it in or anything, I didn't buy in at $12/share and have been kicking myself ever since. I know how you feel.

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