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Apple rushing changes to iBookstore, app approval for iPad

updated 01:50 pm EST, Thu March 11, 2010

Book categories in flux

Apple is making a variety of "last-minute" changes to categories at the iBookstore, as well as its process for certifying iPhone apps to run on the iPad, according to Forbes. A San Francisco company, Busted Loop, is said to have learned about the iBookstore categories while working on a project designed to make it easier for the public to find apps. The category infomation comes from data supplied to Apple enterprise partners.

There are now said to be 20 top-level book categories, such as "Fiction and Literature," "Reference," "Romance," "Cookbooks" and "Comics & Graphic Novels." Within these are over 150 sub-categories, such as "Manga," "Fantasy" and "Science Fiction & Literature." In some cases shoppers will be able to browse sub-sub-categories, like "Historical" or "Paranormal."

Apple has notably inserted not one but two "Erotica" sections, listed under Fiction and Romance, respectively. The arrangement stands in contrast with the App Store, where Apple has deleted thousands of "overtly sexual" apps, merely leaving titles from wealthy magazines like Playboy and Sports Illustrated. It is these that Apple may intend to support at the iBookstore.

The Busted Loop data reveals that Apple has changed categories multiple times. In late February Apple is reported to have been managing as many as 35 top-level categories, which could have become unwieldy.

The company is meanwhile said to be coping with a relatively slow certification of apps for the iPad, a new process. Only about 16,700 titles are believed to have been certified so far, out of a total of well over 100,000 iPhone/iPod apps. The iPad certification is thought to be happening in parallel with App Store approval, as developers are being given the option to test compatibility. Apple could potentially "bump up" approval of some apps to improve the situation before the iPad launch, suggests Busted Loop cofounder Josh Kastelein.

All titles are noted to be getting "iPad Wi-Fi" and/or "iPad 3G" designations; approximately 40 to date have been given the 3G flag exclusively.

by MacNN Staff



  1. kdogg73

    Joined: Dec 1969


    iBookstore App

    Internal sources at Apple have been rumored to say that Apple has rejected their own iBookstore App, siting the sales of Uncle Tom's Cabin and harlequin novels.

  1. testudo

    Joined: Dec 1969



    Seriously? It is news that Apple is making changes to categories in its not-yet-public bookstore? Wow.

    Next thing you know is that we're going to get stories that Apple is still working on changes to OS X for version 7!

    Comment buried. Show
  1. testudo

    Joined: Dec 1969



    And Apple's ONLY certified 16000 apps for the iPad? WTF????? Sure, the 'fanboys' will say "What's the big deal, the iPad isn't even going to be available for another 3+ weeks. Lot's of time!" But we all know the truth!

    Um, which is that the iPad is 3+ weeks away and it only matters how many apps have been certified come April.

    What's next? That David Ortiz hasn't had an official at-bat at all this baseball season?

  1. Fast iBook

    Joined: Dec 1969


    I all ready have...

    I all ready have an iBook. ;)

    - A

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