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Publisher pushes back over arbitrary censorship on App Store

updated 08:20 pm EST, Wed March 10, 2010

Apple seeks to expand censhorship


Criticism surrounding Apple's recent anti-smut campaign has continued to build, as the German publishing giant Axel Springer views the censorship as going too far, according to a Spiegel report. Axel Springer prints Bild, a daily newspaper which also provides its content through an iPhone app. The tabloid has produced another iPhone app, Shake the Bild Girl, that is the source of ongoing disagreement with Apple.

The Bild Girl is a standard feature in the daily newspaper. The app was initially designed to allow users to undress the girl by shaking their iPhone. Apple already pushed the company to remove the already-pixelated nudity, disrobing the girl down to a bikini instead of completely bare skin.

Donata Hopfen, head of digital media at Bild, claims that Apple's "guidelines on erotic content" are nothing more than censorship. Hopfen also believes Apple is arbitrarily strengthening its guidelines over time, with policies that should be viewed as a "curtailing of press freedoms" for European media outlets.

Axel Springer is currently pushing the Federation of German Newspaper Publishers to take action. "Today it is naked breasts," she says. "Tomorrow it could be editorial content."

Along with the bikini additions for the interactive Bild Girl, Apple has also asked the publisher to remove the pixelated nudity from the PDF version of the print paper that would be available through a link in the app. Many developers have criticized Apple for censoring or removing apps that simply link to 'offensive' content that pales in comparison to pornography easily available through the iPhone's Safari browser.

As the policies regarding offensive content continue to tighten, Apple has also been bashed for inconsistencies in enforcement. While Bild Girl is viewed as too raunchy, most developers doubt the company will pull Playboy's app.

It is unclear what action, if any, the Federation of German Newspaper Publishers might take to fight back against the ongoing censorship. [via Gizmodo]






by MacNN Staff

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Comments

  1. PRoth

    Fresh-Faced Recruit

    Joined: Aug 2008

    -1

    Boo hisssss!

    If you BILD it, they will come?

    "Booooo hisssss, get outta here, you filthy bum!"

  1. WiseWeasel

    Fresh-Faced Recruit

    Joined: Apr 1999

    +10

    Prudes!

    Apple is being ridiculous trying to push US values on the German App Store. What is acceptable in German media is completely different from the US, and Apple should realize as much and exercise greater discretion in their censorship policies. Or better yet, they should empower the users with information and parental controls, as they've done, and censor as little as possible.

  1. rvhernandez

    Fresh-Faced Recruit

    Joined: Apr 2005

    +6

    John Gruber summed it up...

    Apple doesn't control the Internet, so get all the p*** you'd like. But it does run a store, like a department store if you will. So it has the right to decide what to sell in its store.

  1. msuper69

    Mac Elite

    Joined: Jan 2000

    +7

    WiseWeasel speaks the truth...

    Nudity was being shown on European TV back in the early 60s. The Europeans don't have the sexual hangups we have in the US. They were probably snickering when they heard about this censorship.

  1. Darchmare

    Fresh-Faced Recruit

    Joined: Nov 2009

    -2

    rv -

    I don't think anyone is seriously suggesting that Apple doesn't have the "right" to decide what they do and don't sell in their own store, but when they offer the only sanctioned way in which to get software for their platform it's understandable that people might be concerned about the seemingly arbitrary manner in which they selectively (and inconsistently) decide what can be sold in that store.

    I don't blame Apple for wanting to control their brand, but I'd feel a lot more comfortable both as both an iPhone owner and developer not having a single company serve as gatekeeper - particularly a company so focused on control as Apple.

    Until they either allow 3rd party operated storefronts in addition to their own or become much more consistent and predictable with their content policies, people are going to be understandably concerned.

  1. Darchmare

    Fresh-Faced Recruit

    Joined: Nov 2009

    -1

    rv -

    On a related note: The "you can get XYZ from the web" argument doesn't hold water, in my opinion.

    While I don't doubt that you can find a lot of the same sorts of material on the web, the same could be said about a number of other app genres as well (ie. tip calculators). Fact is, the iPhone SDK offers a degree of power and flexibility to native apps that just isn't possible from a web site. They're also not dependent on sometimes spotty network access.

    Are some of these apps basically just repurposed web content? Probably, but that's not why they're getting bounced.

    Ultimately, I think what a lot of this boils down to is a relatively small section of a country with historically Puritan origins attempting to shame and coerce a private company into operating in a manner consistent with their particular beliefs, rather than just live their own lives consistent with those beliefs. That's hardly unheard of, of course, and wouldn't be much cause for concern if people could go elsewhere for (equivalent) products. Unfortunately, that's not the case.

  1. brainiac

    Fresh-Faced Recruit

    Joined: Sep 2003

    +4

    I am not sure I got the context

    MacNN writer: can you please shake the phone a little more and include an additional screen capture? That would help me truly understand the context of the issue.

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