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WP7 "very easy" for devs, getting new apps by launch [U]

updated 12:40 pm EST, Sat March 6, 2010

Microsoft says WP7 to have broad app base

(Update: unified Windows/Xbox gaming added) Microsoft on Friday outlined some of its hopes for Windows Phone 7 in an interview (viewable below). The company's Charlie Kindel argues that third-party app development for the Silverlight-, Windows CE- and XNA-based is "very easy" and has already shown off some of the first non-default apps for the platform. Flashlight, level, and weather apps have been shown and, in the case of the level, have direct access to the phone's accelerometer in a way not possible with Windows Mobile 6.

The discussion with CNET also brought up the question of third-party app availability by WP7's late 2010 launch window. Kindel made it evident that there should be a significant number of apps available by the time the phone is ready, suggesting an SDK for the new OS should be broadly available soon. Windows Mobile has long had a development kit but has been partly hampered by the switch to Windows Marketplace, which forced app developers to resubmit and modify apps; considerably fewer apps are available on the platform versus the total software base.

While Microsoft has previously tried to downplay software by claiming that apps aren't important, the Redmond, Washington-based developer is known to have been hurt by the runaway growth of apps on Android and iPhone and to be eager to provide a similar experience. The aging architecture of Windows Mobile, along with app portals that until Windows Marketplace often had low royalty payouts, has led some teams to either write for the Apple or Google platforms at the same time or else to switch over entirely.

Update: Microsoft's Eric Rudder has also shown how cross-platform XNA development can be by showing a game at TechEd Middle East that's playable on Windows 7, Windows Phone 7 and the Xbox 360 (video at bottom). It primarily switches controls and notably keeps the player's progress between platforms.

by MacNN Staff



  1. ZinkDifferent

    Joined: Dec 1969



    ...a FLASHLIGHT app, to show how superior the platform is. This would almost be funny..

  1. nat

    Joined: Dec 1969



    ms apologists are probably wetting themselves right now. the excitement is unreal. but hey, apps aren't important.

  1. nowwhatareyoulookingat

    Joined: Dec 1969


    apps aren't important

    unless they are for a Microsoft OS...

  1. dliup

    Joined: Dec 1969



    What a lagggggy phone. The demo guy had to double click bunch of things to get them to register.

  1. msuper69

    Joined: Dec 1969


    Redmond - start your copiers

    Why didn't MS come up with this before the iPhone? Because they can't come up with a good idea if they tried.

    @ 3:15 the MS guy says 'high fidelity topography'. WTF?

    @ 5:05 the interviewer makes a Freudian slip when he says Apple when he meant MS (he corrected himself).

  1. chas_m




    Flashlight, level and weather!

    Dear god -- they're only THREE YEARS behind us now!! OMG!!!


  1. iphonerulez

    Joined: Dec 1969


    Windows Phone 7, the ultimate platform for...

    f*** APPS!

    The App Store is always being made fun of by haters claiming that out of 150,000 apps, there's only about four or five good apps and the rest are useless. In a way, they're saying that all those developers are poor app designers. Yet somehow, if those same developers were to develop for say, Android or Windows Phone, they would automatically be able to create much better apps and the overall quality of those other platforms would be much higher. I'd be willing to bet you'll get pretty much the same percentage of good and poorly written apps for any platform. I'm guessing that Apple might get a slightly higher percentage of good programs due to their vetting process. On another platform where developers could upload any app without a gatekeeper, I would guess you'd get a slightly higher amount of poorly written apps.

    That's just how I see it although it may not turn out that way. I'm positive that the Apple mobile platform has the most developers and Apple has a such a lead it will be hard for any other platform to catch up. Apps are driving iPhone and Touch sales and apps will drive iPad sales. Apple really built their mobile platform on some solid planning.

    Hm, hm... Apps aren't important. Like, wow! MS was way off on that one.

  1. slapppy

    Joined: Dec 1969


    Sums it up best

    "Why didn't MS come up with this before the iPhone? Because they can't come up with a good idea if they tried."

    They act as if this is all new stuff, and that they as so cool for coming up with these innovations... LOL

    Too bad the rest of the planet doesn't really see how clueless MS is and they rely on Apple to come up with the new stuff to copy.

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