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iPhone advertising performance falls behind Windows Mobile

updated 05:40 pm EST, Fri March 5, 2010

Symbian maintains lead


Advertising effectiveness on Windows Mobile smartphones has allegedly nudged slightly ahead of the numbers for Apple products, according to data gathered by the mobile advertising company Smaato. Click-through rates for Windows Mobile achieved a score of 91 on Smaato's index, while the score for Apple's iPhone and iPod touch dropped to 89.

In December of last year, Apple maintained a score of 119, which then fell to 104 in January 2010. Symbian remains at the top of the pack with a CTR rating of 147, with Android coming in second at 110. Palm and RIM can be found at the bottom of the ranks, with respective scores of 54 and 51.

A recent Job listing indicates Apple may be ready to expand its advertising endeavors on the iPhone. The company is looking for an iPhone advertising SDK manager to coordinate a team working on "next generation mobile advertising."

Despite Apple's job post and recent acquisition of Quattro wireless, the company's plans have yet to be announced.


by MacNN Staff

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TAGS :

 iPhone, iPod touch, Windows Mobile, Apple

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Comments

  1. stainless

    Fresh-Faced Recruit

    Joined: May 2005

    +7
    03/05, 08:31pm | report spam | Reply |

    Advertising effectiveness... BS

    "Advertising Effectiveness" how do they define this? Well let see, you purchase a G1 from T-Mobile and T-Mobile controls the OS and thus, they put advertisements on most main sections at the bottom because they (Tmobile) make more money that way. This DOES NOT mean that more people are surfing the web and clicking on advertising, or that people are purposely clicking on the advertising... The reality is that most people INADVERTENTLY click on the highly annoying advertising. Look at almost ALL of Verizon phones, web, photo, ringtones, apps are all covered with advertising and people DON'T like it but Verizon doesn't care, money money money! Just like Window 98 and then XP, so many BS bundled trial-wares that it crippled the OS experience, now enters Apple iPhone, a smart phone that not covered with advertising other then the FREE apps you choose to download and many of those have .99 cent none advertising versions. So come full circle, Smaato must have been paid by Windows or Google to cook the numbers. BTW, iPhone is the number mobile web browser in the world, so how does that play into this report?

    Regards,
    stainless

  1. jreades

    Fresh-Faced Recruit

    Joined: Feb 1999

    +2
    03/06, 03:08am | report spam | Reply |

    Windows Mobile

    As a WinMob 5 phone owner, I can confidently say that the rise in windows mobile clickthrough rates is due to two things:

    1. New versions of WinMob that can actually use the Internet for anything except downloading email. I have to be in a truly sticky situation or absolutely bored out of my mind before I can be arsed to try doing anything with IE for WinMob 5.

    2. The laginess of the browser meaning that they meant to click on something else entirely. I just *love* the way IE keeps scrolling around long after I've taken my finger off the display. I usually have to follow a grid search pattern to find content on a web page and sometimes click on stuff that wasn't even showing on the screen when I try to hit the scrollbars.

    And yes, I will never, ever get another MS-originated phone.

    jon

  1. Geobunny

    Mac Elite

    Joined: Oct 2000

    +2
    03/06, 05:42am | report spam | Reply |

    What it shows

    I suspect the only thing this so-called study shows is that iPhone users would prefer to pay a small premium for apps without ads. Given the option of an app with advertising or the exact same app without advertising for 59p (99c US), I'd go for the 59p version almost every time.

    The exception to this recently was Shazam - they had ads in the free version which was fine because you could ignore them easily, however, when they introduced the paid version, it was too expensive and still had ads! I jumped over to SoundHound - same price, no ads. Job done.

  1. Fast iBook

    Fresh-Faced Recruit

    Joined: Mar 2003

    +2
    03/06, 06:22pm | report spam | Reply |

    iPhone users....

    Are not interested in most of the ads, and/or they are simply buying more paid apps that have no ads.

    - A

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