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Apple surveys aim to gather feedback from iTunes customers

updated 06:00 pm EST, Wed March 3, 2010

Questions geared toward video distribution

Apple has reportedly begun surveying iTunes customers to gather feedback regarding their experiences with the store, according to iLounge. Questions in the e-mail, titled "Tell us how you like iTunes," are said to be geared specifically toward movie rentals and purchases.

Surveyed individuals are asked to give details about why they purchase movies from the iTunes Store, and which devices the content is eventually viewed from. Beyond Apple's portal, the survey also asked questions about alternatives such as Blu-ray, TV shows, cable/satellite, TiVo, torrents, Netflix, and DVDs.

A recent leak suggests Apple is currently negotiating with movie studios over a new service that would allow customers to stream full-length features. Flexibility of viewing rights to multiple devices is said to be a potential hurdle for the deal, although the iPad is expected to be an important bargaining tool.

Apple has yet to confirm the reports of a cloud-based streaming service.

by MacNN Staff





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