AAPL Stock: 112.12 ( + 2.62 )

Printed from

Google takes on, buys Picnik

updated 05:15 pm EST, Mon March 1, 2010

Google buys Picnik for Picasa image editing

Google this afternoon said it has bought Picnik, a web-based image editing site. Neither company has unveiled the terms of the deal or their immediate plans, though Google has said the deal will help it "improve the online photo editing experience." Picnik as a service is expected to remain as-is for the near future.

The deal is very likely to result in upgrades for Picasa and gives Google a much strong influence in web photo tools and potentially gives it an edge over Adobe's, which offers a slimmer range of edits. It also provides a decided edge over Flickr; the Yahoo-owned site has regularly directed its users to Picnik but has never incorporated any editing of its own.

An acquisition may also be a cornerstone of Google's long-term plans for Chrome OS, as its dependence on web apps would depend on Google having its own web tools if it wants to avoid the cost of a licensing deal with an outside partner. Android is less dependent as it already has a native port of

by MacNN Staff



  1. boris_cleto

    Joined: Dec 1969


    What took them so long?

    I thought they would do this years ago.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Polk Hinge Wireless headphones

Polk, a company well-established in the audio market, recently released a new set of headphones aimed at the lifestyle market. The Hin ...

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...


Most Commented