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Apple files for 'Magic Trackpad' trademark

updated 11:40 am EST, Fri February 26, 2010

Likely to cover MacBook trackpads

Apple is looking to secure the name "Magic Trackpad" through the US Patent and Trademark Office, new filings show. The trademark would apply specifically under International Classification 009, within which are technologies such as touchscreens and graphics tablets. It is not clear if the name refers to a future product or an existing one.

The latter may be more likely, as Apple use of the term "Magic" traces back to the Magic Mouse, a multi-touch controller which ships with the iMac by default. The Magic Trackpad label could, by extension, be applied to the unnamed multi-touch trackpads now present on every Apple notebook. What sort of new product might use the branding is furthermore unclear, although Apple could conceivably produce a tablet controller similar to those made by Wacom. Some support both finger and stylus input.

by MacNN Staff





  1. testudo

    Joined: Dec 1969


    No problem...

    as I can't imagine any other company being stupid enough to want it.

    Seriously, who are the naming geniuses at Apple?

  1. Inkling

    Joined: Dec 1969


    I'd much rather have a smaller keyboard....

    I might be interested if it gives my older iMac the abilities of the new MacBook Pro trackpads and more, providing something better than my multi-button-with scroll-wheel mouse, But if its merely a flattened down Magic Mouse, I'm likely to take a pass. Different can't just be different. It has to be much better. Two gadgets, currently a keyboard and a mouse, is all I have room for.

    I'd much rather have a better mobile keyboard. Apple's standard Bluetooth keyboard is too large for the iPad and ridiculous with the iPhone. The sorts of alternatives you find on eBay are small enough, but they are intended for PDAs or Windows notebooks and are woefully badly designed. A handheld keyboard shouldn't look like a shrunken-down desktop one.

    I wonder why Apple isn't applying its UI genius to create a much-enhanced, pocket-sized Bluetooth keyboard to go with the keyboard-enabled iPad/iPhone/touch. Compact enough to fit in a pocket, it'd be designed to work with Apple mobile devices. It would fit well in two hand, It'd be typed on quite quickly with two thumbs like a Blackberry. It would use something clever like presses with the palm on the sides or bottom to do various keyboard shifts. And it'd have precisely the keys users need to work well with mobile apps.

    Create that, and it'd sell like hotcakes and put an end to the silly chatter about "but it doesn't have a real keyboard."

    --Michael W. Perry, Seattle

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