Number exceeds initial iPhone interest

Approximately 13 percent of the public may be likely to buy an iPad, claims RBC Capital Markets' Mike Abramsky. The analyst cites a recent RBC/ChangeWave survey, which used a base of 3,200 people. The figure is notably higher than the initial demand for the iPhone, which was pegged at 9 percent before the 2007 launch of the device.

The difference is said to be pricing, as the cheapest iPad costs $499. While valued just the same as the initial 4GB iPhone and lacking cellular options, the entry-level iPad still delivers more for the money, being equipped with things like third-party apps, a 9.7-inch screen and 16GB of memory. Some 28 percent of 2007 survey respondents said the iPhone was too expensive; only 8 percent of the 2010 group say the same about the iPad.

About 19 percent of 2010 respondents note that they are interested in the $499 iPad, while another 19 percent are willing to buy the most expensive model, costing $829 but including 64GB of memory and a 3G receiver. 68 percent say they would use the tablet for web browsing; 44 percent want to read e-mail, while just 37 percent would like to read books, in theory one of the main reasons to get an iPad. Apple has spent considerable time trying to get publishers onboard for the iBookstore.

A mere 24 percent say they have videos in mind, though this could change if iTunes price cuts or subscription plans take effect. 28 percent are ready to read magazines and newspapers.

The iPad could potentially impact the rest of Apple's product line, as 25 percent of those polled say they are delaying other Apple purchases as a result. 9 percent plan to delay buying a MacBook, and 10 percent anticipate putting off an iPhone. Abramsky continues to forecast sales of 5 million iPads during 2010, worth about $2.4 billion in revenue and 33 cents in extra EPS.

by MacNN Staff