updated 11:50 am EST, Mon February 22, 2010
Innocuous apps may be caught in crossfire
Apple's cleansing of "overtly sexual" apps from the App Store has taken over 5,000 titles offline, claims ChilliFresh. Responsible for one of the first apps to be banned, Wobble iBoobs, the developer says that it has learned the information in discussing the situation with Apple. The figure may be backed by data from AppShopper, which said that 4,000 apps had been culled as of last Friday.
The new rules are said to be extremely strict, preventing images of women in bikinis, or any form of sexual innuendo, such as references to "boobs," "babes," "booty" or simply sex. No apps will be allowed that could in any manner imply sexual content, an Apple representative is said to have informed.
The measure would appear to be hypocritical, or at least not yet fully enforced, as App Store shoppers can for instance continue to download the official Playboy magazine app. Beyond this, it may also be affecting innocent parties. Simply Beach, a UK swimwear retailer, says its shopping app has been removed for "overtly sexual content" despite merely showing women modeling the clothing for sale. The app is being resubmitted with an age restriction, though even if it fails Simply Beach notes that its products can still be found through Amazon's iPhone app.