updated 05:25 pm EST, Fri February 19, 2010
Backs goal of tripling smartphone sales from '09
Choi Jee-sung, Samsung's chief executive officer, told reporters at Mobile World Congress that the company's investment for mobile device software would exceed last year's total of $113 million. The world's second largest mobile phone manufacturer plans to gain market share in the smartphone segment with a revised marketing strategy that emphasizes content, apps and services. The company expects to bring its app store to 50 countries this year and has released a software development kit for its quasi-open source Bada operating system.
Samsung's Bada platform supports multi-touch and the company's custom TouchWiz 3.0 interface. TouchWiz handles widgets and features a combined inbox that manages contacts from phone, email, and updates from social media sites. The company launched its first Bada phone, the Wave, earlier in the week.
Samsung plans to triple the number of smartphones it shipped last year. It will continue to develop phones for other mobile operating systems, including Android, Symbian, and Windows Mobile. It is also committed to the Wholesale Applications Community, a consortium of phone manufacturers and networks that includes rivals LG and Sony Ericsson. [via Yonhap News]