CBS set to reduce prices for certain shows on iTunes
updated 07:40 pm EST, Thu February 18, 2010
Company still working out details
CBS is reportedly set to reduce prices for certain TV shows purchased through iTunes, according to The Wall Street Journal. CEO Les Moonves suggests the company will mark down some of its content from $1.99 down to 99 cents, although he did not provide details regarding which shows would be reduced or a time-frame for any plans.
“There are certain shows that will be sold on Apple for 99 cents,” Moonves said.
Apple is believed to be pressuring TV networks to lower episode pricing, in an attempt to strengthen video sales through iTunes. The push is also said to be related to the iPad, as the device features a larger screen that could be considered more suitable for watching video than the smaller display on the iPhone.
Fresh-Faced Recruit
Joined: Sep 2009
my guess
99 cents is the SD version. with $1.99 being the HD version. which is fine by me since I was never totally bugged by the $2 price.
now if they would do a lower season pass (say $30 for a 22 episode season), drop perhaps 50 cents an episode if the show is only '30 minutes' long, encourage networks to put the eps up right away and not the same time as the DVD sets (or after) and even get some special features for pass holders (a la the LP and Extras gigs). plus more older shows, especially ones that never went to DVD.
and if they added the rumors subscription service. I'd pay $30 (SD) or even $40 a month(HD) for all you can watch viewing. preferrably with expiring files (that you can always download again if you want) rather than streaming so I can watch off line. that would rock