Jobs, rest of Apple notably absent from event

Apple CEO Steve Jobs has won the title of Mobile Personality of the Year at the 2010 Global Mobile Awards, which were held this Tuesday as part of the Mobile World Congress in Barcelona. The Mobile Personality award was created for the 15th anniversary of the GMAs, and is said to reflect "the contributions of individuals, established names, new thinkers, and rising starts, across the global industry and leaders of other industries that have contributed to the growth and convergence of mobile during the last year." Other nominees included Google CEO Eric Schmidt, who has helped to spearhead the Android mobile platform.

Jobs was notably absent from the GMA ceremony, and in fact no one from Apple was present to collect the award on Jobs' behalf. The host of the event, British actor Stephen Fry, could only say that he would pass the award on, and that Jobs was missing because "he's busy working on Apple's next big thing the iDiaper." Regardless, Fry detailed Jobs' career from the first wave of Apple products through to his return to the company and current success.

The award was the only one to go to Apple, in spite of the wide popularity of the iPhone 3G and 3GS. The best device was chosen to be the HTC Hero, an Android 1.5 smartphone. Apple also missed out in other categories it is able to compete in, such as Best Mobile Game and Best Mobile Music Service.

by MacNN Staff