AAPL Stock: 132.05 ( + 2.43 )

Printed from

Macworld 2010 brings strong presence despite Apple's absence

updated 03:25 am EST, Fri February 12, 2010

Images from the first day of Macworld 2010

The first day of IDG's 2010 Macworld Expo has attracted large crowds, despite the absence of Apple. Although the exhibits and events only filled the Moscone Center's North Hall, rather than extending across the street to the South Hall, the attendees still arrived in droves.

Apple in 2008 announced its departure from the Macworld Expo, following a consistent presence since the event's inception in 1985. The company defended its decision by highlighting the expansion of Apple Stores in the US and abroad. Tim Cook, the interim CEO during Steve Jobs' leave of absence, claimed the move had "nothing to do" with Apple disliking the event.

Analysts have speculated that Apple may have felt pressured to align product launches with the annual event. The company still attracts the press to its own media events, including the recent iPad unveiling at the Yerba Buena Center.

The number of exhibiting companies in 2010 has been nearly cut in half, with allocated floor space reportedly dropping from 75,000 square feet to 28,000 square feet, according to an SFGate report. The attendance, however, is said to be close to last year's total which reached 26,000 visitors.

Although Apple may be missed by visitors, the change is said to be welcome by a number of exhibitors. Without Apple's presence, many smaller companies have noticed an increase in traffic.

"I think it can survive because the fans want it," Kwame Weusi-Puryear told SFGate. "Apple will always do their own thing, but the fans need this convention. Macworld is our mecca, so we'll keep coming back."

by MacNN Staff





  1. chippie

    Joined: Dec 1969


    comment title

    Hurray for Macworld! There is no reason for it to stop because Apple doesn't show up. Hopefully, as mentioned in this article, the smaller companies will get more attention from visitors and the press. Viva la Macworld!

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Notti smart lamp from Witti

Perhaps you've already seen our review of the Dotti LED display from Witti Design. Meet Notti, Dotti's "sibling". Notti is a softb ...

Seagate Personal Cloud (2-Bay)

When it comes to backing up files, many users are now looking to the myriad of cloud storage solutions available. There is no doubt th ...

Leitz Icon Label Printer

When you say the words "label printer" to people, they either just really don't care, or they get incredibly excited. This is one o ...


Most Commented