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Google search deal netting Apple over $100 million yearly?

updated 05:05 pm EST, Thu February 11, 2010

No reason for Apple search tech, says source


Apple is being paid over $100 million per year in its search deal with Google, a source tells Silicon Alley Insider. A lesser-known fact of the companies' partnership is that Google shares a small amount of its search revenue with Apple as a result of being the default search engine on the iPhone. A $100 million sum is said to be relatively trivial for Apple, but enough that the company has no reason to invest in a search engine of its own.

The rumor of an Apple search engine "isn't credible," the source suggests, because it would take a tremendous amount of money and effort to create a competitive search engine worth more than the Google payout. Apple could simply negotiate with companies like Microsoft if it wants a different arrangement. This may be a strong possibility, as the source claims that the Apple-Google relationship has been deteriorating for sometime.

The person mentions for instance that when the original iPhone was in development, the first Google Maps deal was completed in two weeks. When it came time to expand on the deal for the GPS-equipped iPhone 3G, it allegedly took six months "full of acrimony" to work matters out. Google is said to have wanted access to data from maps that Apple was not willing to give. The companies are now competing in terms of browsers, advertising and phone and desktop operating systems.


by MacNN Staff

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Comments

  1. chas_m

    Fresh-Faced Recruit

    Joined: Aug 2001

    +3

    Rubbish

    Apple has already demonstrated that it can compete with companies it also works with (Microsoft, anybody?), so the mere fact that they compete in some areas does not mean they now hate each other.

    Steve may not appreciate the Android Team very much, that is pretty clear, but the whole company? Bollocks.

  1. Peter Bonte

    Fresh-Faced Recruit

    Joined: Aug 2001

    0

    Map data

    It does help us understand the reasoning for Google to create a complete mobile platform, if Apple didn't want to give them all GPS and other related data they had to provide it themselves. It's essential for Google's strategy that they can link as much data possible to a person, surfing habits, buying and travelling all together make for a strong data set.

  1. Kees

    Fresh-Faced Recruit

    Joined: Sep 2001

    -2

    Jobs vs Schmidt

    more and more I get the feeling that this is mostly personal for Jobs. Like a deja vu of Gates being given the Mac OS source code to create applications for the Mac and him running off with it to create windows. Eric Schmidt serving on the board being privy to all sorts of information related to the iPhone, and him than running off to create android probably feels like he (Jobs) was taken advantage off.

    Than again, what's popular is always going to be copied, the only thing you can do is what Apple does already; keep improving your own stuff.

  1. Xinnix

    Fresh-Faced Recruit

    Joined: Nov 2003

    -3

    What?

    Kees wrote: Gates being given the Mac OS source code to create applications for the Mac and him running off with it to create windows.

    Excuse me? Never heard this before.
    Although I'd like to blame everything bad on M.S. This story is plain ridiculous!

    If anything, Microsoft stole DOS and had IBM pay for Windows. But saying Apples code for applications is the Genesis of Windows is JOKE!

  1. facebook_Dustin

    Via Facebook

    Joined: Feb 2010

    +2

    Born yesterday?

    Were you just born yesterday?? Never heard of the story of Apple having to share some of the Mac OS source code in order for Microsoft to write MS Office for the Mac? That's exactly what happened, and MS reverse engineered the code to develop Windows. Here is a good reference for you to educate yourself.
    http://www.mackido.com/Interface/ui_history.html

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