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Disney CEO lays out broad iPad plans

updated 01:05 pm EST, Wed February 10, 2010

New ABC News, ESPN apps in development

The iPad has "a lot of potential," claims Disney CEO Bob Iger. In talking about the device following a quarterly earnings conference, Iger notes that the company is already working on updated ABC News and ESPN Score Center apps, which will provide new ways of viewing content. The CEO argues however that the tablet could allow for "essentially new forms of content," since it has a high-quality display while being distinct from a TV or a normal desktop computer.

Disney is in fact said to have major plans for the iPad, ranging from games and other typical apps to comicbooks and interactive TV. The company controls a number of media outlets it may be able to exploit, such as ABC, ESPN, Pixar and Marvel Comics. As an example of what is possible, Iger proposes that ABC could produce a Lost app which would let people interact with the show and browse related information.

Involvement with the iPad is natural given the presence of Steve Jobs, Apple's CEO, on the Disney board of directors. Disney content is regularly some of the first on any Apple hardware or service; ABC TV shows, for example, were some of the first videos available on the iTunes Store. Marvel comicbooks are expected to arrive in some form on the iPad, though how remains unannounced.

by MacNN Staff





  1. Bobfozz

    Joined: Dec 1969


    It's coming together tech geeks

    Whether you like it or not.

  1. Tanker10a

    Joined: Dec 1969



    ...Disney is in fact said to have major plans...
    Who wrote this crappy english?

  1. Constable Odo

    Joined: Dec 1969


    And the geeks cry... But, but, but... doesn't do Flash or multitasking, so it will fail. Yeah, well, all the other tablets had both of those features and still failed. Consumers really don't care. At least the ones I know who happily use iPhones and Touches as they are.

    The iPad will do everything else that is necessary to make it into a device that the non-tech consumer will buy. The tech-heads are not in the majority in this world. If it was up to tech-heads always asking for more features, you'd have products that hardly anyone else could use. Let's give the low-tech consumer some slick devices they actually might enjoy using.

    Give the consumers all the media content they can handle on the iPad, keep the device as simple to use as possible and they'll be happy as larks and guaranteed they will buy iPads in the millions of units.

    Hey, look at me! I can multitask. I can chew gum and walk at the same time. Oops. I slipped.

  1. coffeetime

    Joined: Dec 1969


    iPad's potential is in the Apps

    It's more like Flash vs. App. If Disney can pull off a few good Apps to maximize iPad's potential, who needs Flash anyway. Flash = CPU hog that does less. Apps = less CPU hog that does more.

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