updated 09:50 am EST, Mon February 1, 2010
No Flash support coming?
Apple has quietly stripped references to Flash content from its marketing imagery for the iPad. Upon introducing the tablet last week, the company prominently displayed the New York Times as an example of website content. One still image showed a Flash-based travel slideshow, while a promotional video depicted a Flash-based video player.
Over the weekend, has Apple replaced the slideshow image with one of an article on Japan; the promotional clip has been altered to display a missing plug-in icon, as seen in the actual live product demonstration. Together the changes suggest that Apple has no plans to incorporate Flash into the iPad, and that it may be responding to media pressure. Many websites have noted the conspicuous absence of Flash from working iPad hardware.
The most vocal statements have come from Flash's creator, Adobe. The platform has never been supported on iPhone OS devices, mostly out of Apple worry about battery life. Adobe argues that as a result, iPhone and iPod touch owners -- as well as future iPad users -- are missing out on a majority of games and video content on the web.