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Macs now 90% of all high-end computers at retail

updated 04:35 pm EST, Mon February 1, 2010

Macs dominate 1K-plus prices at US stores

Macs now control almost all of the market for "premium" computers in US stores, new NPD stats show. In the fall, Macs represented 90 percent of all systems costing $1,000 or more. The figure is a sharp increase from 79 percent just a year earlier and comes despite the average Mac price budging relatively little, from $1,499 down to $1,361.

NPD's Stephen Baker tells BetaNews that much of the shift came from the Windows PC market's race below $500, an area that Apple refuses to compete in beyond its yet-to-ship $499 iPad. The average price of a Windows PC fell by a much higher ratio, from $589 to $475, and is creating a wider gap. Apple's insistence on pricing nearly all its systems at or above $1,000 could be a lingering problem.

"At some point [Apple is] clearly going to run out of headroom in $1,000-plus, and in the $500-$1,000 segment [it's] still pretty small," Baker predicted. "And, of course, if selling prices continue on this path, the 'premium' segment is going to be over $500 not over $1,000."

Apple's control may nonetheless be a form of embarrassment for Microsoft, which had encouraged many PC builders to develop higher-end PCs like the Dell Adamo XPS or HP Envy 15 to promote Windows 7. It also comes on the tail of a campaign through most of 2009 where Microsoft ran ads attacking Apple's control of high-end notebooks by trying to position comparable Windows PCs as better bargains and giving more choice.

by MacNN Staff



  1. tortenteufel

    Joined: Dec 1969



    That only proves what we all know: Mac's are not cheap...

    Mind you, i'm not saying they are not worth the price... ;-)

  1. bjojade

    Joined: Dec 1969


    Cheap = c***

    All of these cheap machines are just c***. If you want a quality PC, you're paying the same price as Apple. Of course, people gravitate to cheap since they know they are going to be replacing the machine every 2 years anyway.

    Now, if the average price of a windows machine is only $475, how can Microsoft justify system upgrades in the future that are over $200? That's nearly half the cost of a new machine!! Who's going to spend that on an upgrade to their OS??? Yikes.

  1. luckyday

    Joined: Dec 1969



    That's c***. You can get a similarly spec'ed dell for several hundred less in the high end category. Especially if you are including warranties. Try it out if you don't believe me.

    Not to mention, a lot of people that want high end PCs are building it themselves (not laptops though), or having a third party shop put the parts together. Can't do that with Apple.

  1. Feathers

    Joined: Dec 1969


    Run Windows...

    It seems to also have escaped attention that this expensive "high-end" hardware can also run Windows. Funny how things get conflated and differentiated depending on the agenda being served. Much as it sticks in my throat, by their own definitions, a Mac is also a Windows PC. Blech!

  1. Spacemoose

    Joined: Dec 1969



    The report shows that 91% of the money spent on plus-$1000 computers is spent on Macs.

    That's different from 91% of the plus-$1000 computers being macs.

    It's still impressive, but worth clarifying.

  1. Flying Meat

    Joined: Dec 1969


    In the race to

    the bottom, it is my opinion that you do not want to be near the winner.

  1. Drew34

    Joined: Dec 1969


    Price drop

    I think you can be get these products at a cheaper price through a quick online research. many of us who are savvy shoppers would rather get similar products for reasonable price. Sites like Amazon, and Ebay can do the trick.

  1. testudo

    Joined: Dec 1969


    So what...

    This is just retail sales. And since most macs are over a $1000, of course they'd be on the list. But most stores don't stock too many high-end PCs. People buying high-end Windows laptops aren't going to Best Buy to get them.....

  1. MrGlitch

    Joined: Dec 1969



    This is obvious - you can get a pretty high end PC for well under $1k. Apple just overprices similarly specced hardware. of course they have the majority of $1K machines.

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