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Apple to hold internal 'town hall' iPad meeting

updated 09:30 am EST, Thu January 28, 2010

Meant to indoctrinate workers with iPad story?

Apple is set to hold a company-wide, town hall-style meeting sometime today, several sources claim. The topic is believed to be the just-announced iPad tablet, though beyond this no details have been disclosed. The meeting may however be similar in tone to one held in 2007, before the launch of the iPhone.

At that event, CEO Steve Jobs is said to have told workers that the iPhone would change the cellphone industry. He has also allegedly called the iPad the "most important thing I've ever done," which would make a new meeting echoing the old one a natural step. If so, all workers with a minimum level experience at Apple -- likely a year -- could receive a free iPad. The handout would serve the dual purpose of appeasing employees while fostering word-of-mouth.

During the iPhone meeting a worker is said to have asked about product cannibalization, and potentially revealed how Apple can justify the simultaneous existence of the iPhone, the iPod and now the iPad. If there's going to be cannibalization of Apple, Jobs explained at the time, the company wants it to be by Apple. The implication may be that by sharing features, it is harder for outside products to trump any one device.

by MacNN Staff




  1. testudo

    Joined: Dec 1969



    Maybe this is where Steve lays out his roadmap for scrapping their entire Mac department and moving more into the personal communicator space...

  1. wingdo

    Joined: Dec 1969



    Mac sales are at an all time high. Yes, let's scrap the entire line.

  1. Hillbilly Geek

    Joined: Dec 1969


    maybe they're...

    going to take another look at the name thing.. ;-)

  1. erikschmidt

    Joined: Dec 1969



    Maybe Jobs wants to give Apple employees iPads because he believes the iPad is key to the company's vision, and he wants to be sure they can truly grok that vision.

    I know, crazy talk.

  1. ggirton

    Joined: Dec 1969


    Town Hall meeting??

    The town hall meeting is the most interesting part of the product introduction. The new product has so many undesirable aspects -- digital rights management, lack of support for internet and ebook standards, double or triple the cost of other readers, which offer fee-free wireless access -- that it is necessary to get everyone together and focus on the good things about it, which are many. It is not really a town hall meeting, though, much more like the "criticism and self-criticism" camps that Mao had people sent off to during the Chinese "cultural revolution". Yes, indeed, the iPad is a Great Leap Forward.

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