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Live: Apple's "Creation" event [ended]

updated 02:35 pm EST, Wed January 27, 2010

Apple ready to unveil tablet and more

Apple held its special "Creation" presentation at San Francisco's Yerba Buena Center today, and we covered the event as it happened. We updated with news about the iPad, the iBooks store and iWork for the iPad. Read the updates in reverse chronological order after the jump.

Keynote is over. Images via gdgt.

2:32: Jobs is excited about. Because we've shipped 75M iPhone/iPod devices, people will be ready to use it. "Our most advanced technology, in a magical & revolutionary device, at an unbelievable price."

2:30: Ive: this is a new category, but people will be "instantly familiar" with how it works and what it does.

2:27: "World-class" e-mail. Shows the client letting you rotate the view so it only shows you the message you're working on instead of the landscape mode's message list. Most advanced technology worked on at Apple: largest multi-touch display ever at the company.

2:23: Showing a promo video. "Going to change the way we do the things we do every day."

2:22: The iPad has a dock for a photo frame mode; hit a button and it works that way. Also a keyboard dock. Charges and lets you type. A book-like case that acts as a stand for typing.

2:20: Reviewing things: iBooks, media and more. What should we price it at? People thought it would cost $1,000. But we want to get it in the hands of "lots" of people. Thrilled to say the price is $499. That's for 16GB; costs $599 for 32GB, $699 for 64GB. Without Wi-Fi, however; adding 3G costs $130 more (max $829 for a 64GB 3G model).

Shipping in 60 days worldwide; 90 days for 3G models due to carriers.

2:16: International deals for 3G by June/July. However: all iPads are unlocked and use GSM micro SIMs, so you can use a carrier right away if you have data.

No contract: you activate the service directly from the iPad and can cancel any time you want without an ETF.

2:14: iPad has built-in 3G. Data plans normally cost $60 a month for a laptop. 250MB of data per month is $15 (less than the usual $35). $30 for unlimited -- a much better deal.

AT&T is providing the service.

Syncs with iTunes over USB like the iPhone and iPod; contacts, calendars, media and other data.

2:11: Each of the iWork apps is available separately for $10 (won't come bundled).

2:10: Numbers has multi-sheet spreadsheets, touch-based resizing and moving of columns. On-demand keyboard is very handy here: it changes context for things like numbers, text, time of day and other context-sensitive factors. Create forms, charts and other things very visually.

2:07: Now on to Pages: text auto flows, lets you change text easily.

2:05: Very advanced; you can accomplish most tasks just by using simple gestures instead of the usual menus. Showing Keynote and rearranging slides, setting transitions by using contextual interfaces that show up as you type.

2:02: Completely new UI; still includes Pages, Numbers, Keynote. Been working on this for a year now. Works in portrait/landscape depending on the situation. Multi-touch gestures for things like slides, graphics.

2:00: iWork for iPad.

1:58: Opening the iBooks e-book store and a companion app. Has a Delicious Library-style bookshelf for your collection, lets you browse and buy books as well as view them as though they were paper books. You can change the font, font size and other details.

iBooks should be available in the iTunes Store this afternoon. "Standing on [Amazon's] shoulders and going further."

1:52: New MLB app: lets you see a wide range of info like scores but also watching video updates as they become available. The video player can overlay scoreboards, stats and other content while you're watching.

SDK available today for writing/porting apps.

1:49: EA's Travis Boatman on stage; showing Need for Speed. The sheer size is like holding an HDTV a few inches from your face. You now have the option of things like in-cockpit views. Runs very quickly.

1:46: An app called Brushes; it's an art browser. Lets you view artwork as though you were in an art gallery, complete with little description cards below each painting.

1:43: New York Times up on stage. Native reader app for the iPad. Reading progress syncs from the iPad to other devices and includes embedded video.

1:39: Showing gaming on the iPad; gave developers an opportunity two weeks ago to adapt code to the device. A first-person shooter named Nova is on stage now; slightly jerky but obviously had just 2 weeks to port.

1:36: Apple 1GHz A4 chip -- self made. 16/32/64GB storage, 802.11n Wi-Fi. 10 hours battery life of browsing, etc. Runs iPhone apps out of the box; either one-for-one size in a container or full-screen, pixel doubled.

1:29: 0.5 inches thick, 1.5 pounds, 9.7-inch IPS LCD touchscreen.

1:27: Showing YouTube HD video, Star Trek and (of course) Up.

1:24: The iPod interface; it supports iTunes LP content natively in addition to the usual music, podcasts and other content. Showing the "great" Maps app, which as usual supports satellite view, pinch to zoom and geolocation.

1:20: Showing e-mail and photos: e-mail has a side-by-side view which shows the list of messages and the actual content on the right (much like Mail crossed with iPhone). Photo browsing is of course great and recognizes Events, Faces and Places from iPhoto -- there's a "scrubber" at the bottom to go through photos quicker. Of course, Jobs has to do a photo slideshow.

1:18: Live demo of various websites. Very high-res and slick. You can now play YouTube videos in HD.

1:16: So much more intimate than a netbook and more capable than a smartphone. Jobs sits down on the couch to give it a demo. Note: a lot of apps are much expanded, and the home screen is also different; it's not just a large iPhone.

1:14: Introducing the iPad. Lets you see a whole website in front of you. Lets you change the home screen with its own image, rotates to adjust the view. "Giant" on-screen keyboard. Calendar, address book, Google Maps, iTunes and the App Store.

1:12: People think that's the netbook, but they're not better than anything; they're just cheap laptops.

1:10: Apple wants something better at browsing the web than a laptop; better for watching video, listening to music, playing games, reading e-books. If it has have a reason for being, it has to be better than that.

1:08: Everybody uses a laptop or a smartphone; talked about Apple's inventions such as 1981, including the PowerBook (first modern notebook design) and the iPhone.

1:05: Jobs -- "Apple is a mobile device company." Pointed to 3 billion apps, Apple is the largest mobile company by revenue in the world.

1:04: Apple has sold 250 million iPods. 284 retail stores.

by MacNN Staff



  1. testudo

    Joined: Dec 1969



    I just peed my pants!

    It's almost here!

  1. jreades

    Joined: Dec 1969


    Er, nice applet... not

    Just thought I'd note that the applet was giving me very annoying problems in Safari and Firefox. About every 1-3 minutes I would suddenly be sent back to the 'login page' with its irritating counter. Then, 1 time in 4 it wouldn't even let me see the feed as more and more people began to join when the session started.

    Suspect this applet may not be geared up for level of demand by MacNN readers.

    I think I liked the old solution better.


  1. darkelf

    Joined: Dec 1969



    the iPad is so awesome, even announcing it makes the internet melt down into slag

    Comment buried. Show
  1. testudo

    Joined: Dec 1969



    It's a good thing they kept it so hush-hush. This is completely different than everything people had been expecting!

  1. MyRightEye

    Joined: Dec 1969


    Is that a bezel in your pocket...

    Or are you just happy to see me?

    Comment buried. Show
  1. testudo

    Joined: Dec 1969


    Rumors were wrong!

    The rumors said it was a 10" tablet. Not even close! 9.7". Hahahahahaha.

  1. climacs

    Joined: Dec 1969



    start your copy machines.

  1. climacs

    Joined: Dec 1969


    "Apple is a mobile device company."

    Worth paying attention to and thinking about that statement.

  1. testudo

    Joined: Dec 1969


    saving newspapers?

    Not from what they showed...

  1. testudo

    Joined: Dec 1969


    re: mobile device

    Think they're planning on getting out of the PC business (as it currently stands, that is)?

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