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Jobs: tablet is "most important thing I've ever done"

updated 08:40 pm EST, Sun January 24, 2010

Jobs quoted as excited for new device

Fueling expectations some more, a new tip today hints that even Apple chief Steve Jobs has high expectations for the tablet rumored to be launching at Wednesday's special event. Several eyewitnesses, allegedly including Apple executives and Jobs' friends, say they've heard Jobs state that the project is the "most important thing I've ever done." They also assert that Jobs is personally excited about the results.

Despite the apparent confidence in the overhead statements, the TechCrunch sources don't have details about the end product itself. Many presume it will carry a 10-inch touchscreen and 3G, but Jobs' anticipation may stem from its potential impact on reading and video, as the relatively large screen and interface have reportedly been used to court publishers, TV studios and others in a way not seen before.

Jobs has long been rumored as having devoted full attention to the tablet, especially since his return from medical leave in June. Most believe he last gave a similar level of care during the development of the iPhone.

by MacNN Staff



  1. iphonerulez

    Joined: Dec 1969


    Well, if Jobs is excited...

    then I'm excited. Vision and genius is hard combo to beat. Let's hope he can excite the average consumer. Maybe the tech-heads doubt the tablet can be a success, but I'm certain consumers are waiting for such a device to change the way they view media.

  1. Eriamjh

    Joined: Dec 1969



    It should be the most superlative announcement ever!

  1. Bobfozz

    Joined: Dec 1969


    tech heads

    Most tech heads seem to get involved after the consumer has determined it's a success. The consumers outnumber the tech people. There are, however, visionary tech heads too and they will tech what they get and make it do things Apple had given less thought to. The combination of visionaries from both sides can produce great things in terms of amazing software and hardware adjustments.

    For all I know (nothing), Apple might produce tablets (if indeed they produce tablets) in two sizes. Let's hope it is a winner as it will fuel more innovation something many corps. have little of and I am not just picking on PC manufacturers... but many corporations.

  1. Okonomiyaki

    Joined: Dec 1969



    I'm sure it will be such a revolution that we will redesign our cities around it! I kid, I kid.

  1. thebiggfrogg

    Joined: Dec 1969



    you are delicious!

    Can't wait to see this thing. Can you imagine what would happen to Apple stock if all this Apple tablet stuff ended up to be rumor?

  1. slapppy

    Joined: Dec 1969


    It is a rumor

    To this date its a rumor. No facts. Nada. So don't get to excited over a rumor boys & girls.

  1. Jonathan-Tanya

    Joined: Dec 1969


    just a rumor

    it's just a new rumor no need to pre-order one on Wednesday.

    Just sit back and let me get first in line...I sure hope we can pre-order on Wednesday, I can't wait!

  1. chas_m




    This is the work of someone trying to run up the stock, not a legitimate report. Even if its based on a genuine comment (and I find it hard to imagine Steve would be so loose-lipped after ALL THESE YEARS of keeping secrets), the leak is serving an agenda.

    Don't be a sucker. Whatever it is, whatever it will do, we'll all find out in less than 72 hours.

  1. climacs

    Joined: Dec 1969



    why on Earth would Jobs make such comments merely to run up the stock? To what end? AAPL has soared on their consistently better-than-expected results. Jobs has not sold a single share of AAPL since he returned to run the company 10 years ago, if memory serves correctly.

    Think about it; the tablet is an extension of what Apple created with the iPhone. It's potentially a re-invention of the computer. A computer that you can't use to pirate music or install pirated apps, or at least not without great difficulty. So those who sell music, video and applications LOVE it, and the people who buy it will presumably love it too and they won't ever feel like they are being presumed guilty of piracy, which has been the approach used by RIAA and Microsoft (to name just two) until now. The tablet also presumably loses the physical keyboard, which is another great advance in computing. Imagine a netbook which is very compact, powerful, and can be online wherever you go so long as 3G is available.

    I don't think it's mere hype; besides, look at Apple's recent track record. iPod, iTMS, iPhone. Would you really bet against this company?

  1. thomastwo

    Joined: Dec 1969



    I'm not seeing the value in this tablet concept. For go-everywhere computing I have a mobile. For powerful computing I have a laptop. If you combine these in one device you end up worse off in both areas. Too big for a pocket, too compact to be powerful. Of course I expect to be schooled by Steve in a couple of days.

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