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LG X300 ad rips MacBook Air's envelope stunt

updated 01:10 pm EST, Tue January 19, 2010

LG commercial says Apple "unthinkable"

LG is directly playing off of Apple's MacBook Air ads in a new PC commercial, according to a tipster. In its home country, an ad for the new X300 netbook (viewable below) copies the Air's use of a manila envelope but, after taking a notebook out, calls the Apple system "unthinkable" and switches to the LG system, which is thinner at under 0.7 inches and lighter at 2.1 pounds. It goes so far as to play an upbeat song near the end much like Yael Naim's "New Soul," which shot up in popularity after Apple's use.

Other than claiming wins in dimensions, LG's reasons for challenging Apple aren't clear. The X300 runs on a 2GHz Atom, Intel graphics and an 11.6-inch screen, putting it in an entirely different performance and price class. A base MacBook Air uses a 1.86GHz Core 2 Duo, GeForce 9400M video and a 13-inch screen; it's capable of feats that are impossible for the LG system, such as HD video and modern 3D graphics.

LG's chief advantages are the inclusion of an SSD as standard as well as the option of 3G.

Many expect the X300 to reach the US, though it's unlikely to ever get a commercial similar to the Korean spot thanks to legal concerns.

LG XNote X300 ad

Macbook Air ad from 2008

by MacNN Staff



  1. localnet

    Joined: Dec 1969



    It still runs only runs windose...

  1. solefald

    Joined: Dec 1969


    only 3 years after....

    MacBook Air was released someone managed to make something smaller? Fail.

  1. Bearcat

    Joined: Dec 1969


    Its a netbook...

    Netbook not Notebook. HUGE difference LG!

  1. Paul Huang

    Joined: Dec 1969


    Not one month more than two years

    January 2008.

  1. Feathers

    Joined: Dec 1969


    The real point... not that the LG matches the Air in terms of performance but that if you want something smaller and lighter than an Air, you won't get it from Apple, given their commitment to NOT making a netbook. It wouldn't surprise me if the LG's components just "happen" to be very OSX86 or Hackintosh friendly!

  1. Geoduck

    Joined: Dec 1969


    Apples v. Jellyfish

    A slower processor, weaker video card, and a smaller screen than the MBA. The x300 is essentially a larger than average NetBook. By the same logic;

    A Smart Car is better than a Mercedes
    A box of fries is better than a full meal
    A backpack is better than a full set of luggage

    Each has a place, but they are for different jobs and are not really comparable.

  1. Flying Meat

    Joined: Dec 1969


    Not shocked, surprised,

    or very interested.

  1. jfgilbert

    Joined: Dec 1969


    How creative!

    Not happy to copy the products, they have to copy the ads, too? I am getting fed up with these me-too companies that do not innovate, only exploit cheap labor to make cheap knock-off products.
    I was looking at their LCD TVs and blue-ray players, but I am going to look elsewhere just so I don't subsidize their methods. Besides, if they are successful and drive the companies like Apple out of business (or out of that business), who will they copy?

  1. climacs

    Joined: Dec 1969


    does it run OS X?

    and can it also run XP side-by-side?

    no? then it sucks.

  1. Raman

    Joined: Dec 1969


    Stopped watching at the Windows logo...

    Don't these companies have something better to do than to compare their products to Apple's and trying to make PC buyers think they're as cool to own because their knock-off was in the same commercial as an Apple product?

    I mean great - go ahead and copy Apple as much as you want but don't expect your users to think that your product gives the same *experience* as the Apple product you're trying to copy - regardless of if it can be made into a Hackintosh.

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