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Macworld 2010 attendance on par with 2009

updated 04:05 pm EST, Mon January 11, 2010

Apple's absence having minimal impact?

Macworld 2010 should have just as many attendees as the 2009 event, IDG has announced. The expo organizer says that over 30,000 people have pre-registered so far, along with over 300 companies. Potential visitors can still register, although only a few weeks remain before the February 9th beginning of the event. The expo will run at the Moscone Center in San Francisco through February 13th.

This year will mark the first Macworld that Apple has not attended in some time. The company has in fact withdrawn from all major third-party tradeshows, citing their obsolescence given the opening of hundreds of Apple Stores and the ability of executives to organize ad hoc press gatherings. Observers had worried that Apple's absence would effectively kill Macworld, which previously drew people in through the anticipation of product debuts.

Apple may be continuing a trend of January announcements however, as it is widely expected to unveil a tablet device in an event at the Yerba Buena Center in San Francisco, on January 26th or the 27th. The month has in the past been used to reveal some of the company's most radical products, including the iPhone and the MacBook Air. January 2009 was comparatively tame, mostly featuring new productivity software and unibody notebooks.

Presentations at Macworld 2010 will include ones from director Kevin Smith, New York Times writer David Pogue, and this WEEK in TECH host Leo Laporte.

by MacNN Staff



  1. ZinkDifferent

    Joined: Dec 1969



    ...yeah, right -- MW2010 is *just like* MW2009.

    You just keep n repeating that....

  1. malax

    Joined: Dec 1969


    30,000 people missed the memo

    "What time does the Stevenote start? ... WHAT????"

  1. lkrupp

    Joined: Dec 1969


    Reality check...

    I have always wanted to attend MacWorld and may still. However, most people don't go there for the Jobs keynote address. I checked the ticket prices which included the keynote address and they were quite extraordinarily expensive for the average Joe. Yes, the keynote address is always packed but with elites and developers.

    That being said, I do indeed think that MacWorld expo will eventually go the way the Boston event. It will die a slower death though.

  1. testudo

    Joined: Dec 1969


    Past its prime

    These expos are basically worthless in the age of the internet. They only exist to market your wares, and a general show of 'all things mac' is too broad a show to find enough of your market to be worth the expense.

    Back when the only way to find out about something was reading it in macworld or macuser, it meant more. And back when it was 'special' to be a Mac user. But now, everyone's using them. And who wants to go hang out with a bunch of newbie 'switchers'.

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