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China Unicom reaches 300,000 iPhones

updated 09:35 am EST, Tue December 29, 2009

Sales show great leap forward

China Unicom has now sold over 300,000 iPhones to date, a general manager is quoted as telling the press this week. The number marks a substantial leap over figures from December 9th, when the carrier reported that 100,000 phones had been sold since an October 30th product launch. During the launch weekend, the company managed to sell just 5,000 units.

The jump is thought to be linked to a major Unicom advertising push. Efforts accelerated last week with the debut of a roadshow marketing campaign, which will attempt to sell the Chinese on the usefulness of the iPhone, and ultimately visit 46 cities. The iPhone is a difficult proposition for many people in the country, primarily due to cost; an official 32GB model can cost as much as 6,999 yuan, or $1,025. It is generally cheaper to buy an unlocked gray-market device from a neighboring region.




by MacNN Staff

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Comments

  1. Constable Odo

    Joined: Dec 1969

    +1

    It's good that sales are increasing

    but those tiny amounts won't move Apple's stock up to any degree. It would have to hit at least a million to show that the iPhone has any chance of success in China. Major sales of iPhones in China isn't likely at the current price.

  1. Mwei

    Joined: Dec 1969

    +1

    comment title

    The major problem is the Wifi, most people will get the unlocked one just for the wifi function and it's cheaper too. It should get better when Unicom introduce the model with wifi next year.

  1. testudo

    Joined: Dec 1969

    -3

    wifi?

    Right, it's all about the wifi. Not that it's cheaper to get the unlocked model on the gray-market. It's because they want the wifi.

  1. Mwei

    Joined: Dec 1969

    +1

    comment title

    To testudo. I didn't recall I said "all about Wifi" anywhere in my comment. Yes, cheaper is another major thing. But wifi is equally important. If Unicom wants to sell more iphone, the wifi has to be added. Without wifi function, most people will still buy grey market iphone if even Unicom lower its iphone's price.

  1. joshdean

    Joined: Dec 1969

    +1

    Munstaer said:

    Back in October, Piper's Gene Munster foercast between 1 and 2 million iPhone sales by China Unicom by the end of 2010. If this 300,000 figure is accurate , and the current pace is maintained, that would be 1.8 million sales for 2010, hitting the upper end of Munster's target. Doesn't sound too shabby to me.

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