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Shell company gives Apple access to iGuide trademark

updated 04:40 pm EST, Tue December 29, 2009

Casts doubt on importance of 'iSlate' name

Apple is using another shell company, iGuide Media, to hold onto a second potentially tablet-related name, reports say. It was last week noticed that Apple had claimed the "iSlate" trademark for the US and Europe, using a shell organization called Slate Computing. The front also owns the "Magic Slate" trademark, and rights to, though the domain is currently unused.

An "iGuide" trademark has been officially sought since at least December 2007. Classifications under the proposed trademark are said to be more appropriate for a tablet than the ones associated with iSlate. One for instance covers "computer hardware and computer software for accessing, browsing, searching, recording, organizing, storing, transmitting, receiving, manipulating, streaming, reproducing, playing, and reviewing audio, video, games, music, television, movies, photographs, and other multimedia content."

The trademark would also cover "downloadable electronic publications in the nature of books, magazines, newsletters, journals, and blogs in the fields of entertainment, sports, science, history, culture, celebrities, news, current events, politics, technology, and education," amongst other material. The Apple tablet has sometimes been described as a "Kindle killer," at least in part meant to serve as an e-book platform. The company has reportedly been in negotiations with major publishers.

Apple does not currently own any iGuide domains however, which may suggest that iGuide refers to a potential program or service, rather than a device. The trademark could also simply be precautionary, an attempt to secure rights for possible projects. Apple used the shell firm Ocean Telecom to register in 1999, before the original iPod came into being.

by MacNN Staff





  1. bobolicious

    Joined: Dec 1969


    iLike iPad...

    ...alongside iPod...

  1. c4rlob

    Joined: Dec 1969


    Depends on OS, and multi-sensor interface?

    I think the operating system has a big impact on the name.
    If the OS is sophisticated enough, there's no reason why they wouldn't align it more with their computers and call it a MacPad or MacTablet or MacTouch (combining their computers and iPod).
    And does anyone have any info on a spike in proximity sensors being manufactured? The rumors that the interface has a big surprise makes me think: it would be easy to take the same hidden sensors in the iPhone that tell it to deactivate the screen when close to your ear, and wrap those sensors around the perimeter of a tablet to sense where your hands are?

  1. njfuzzy

    Joined: Dec 1969



    Where is the evidence that Apple owns either of these "shell" companies. From where I stand, it looks like these companies are unrelated.

  1. Fast iBook

    Joined: Dec 1969



    iWould want a wall mount for it...

    - A

  1. testudo

    Joined: Dec 1969



    At what point does Apple HAVE to release a tablet computer, if for no other reason than to stop the incessant complaining every 3 months when another 'event' or product announcement has come and gone without one being announced?

  1. testudo

    Joined: Dec 1969


    Kindle killer?

    What's with all the killing these days? Is there a reason only one product is allowed to exist in any market, and it must kill all others? Can't we all just get along?

  1. thesearcher

    Joined: Dec 1969



    A proof is a proof is a proof.

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