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iPod touch app downloads rise 1,000 percent on Christmas

updated 11:05 am EST, Mon December 28, 2009

App Store, Android Market see growth since Nov.

iPod touch app downloads rose almost 1,000 percent on Christmas Day, says analytics firm Flurry. The figure is notably far in excess of downloads from the iPhone, and still more unusual given the standard dominance of the latter device. Overall App Store downloads grew 51 percent between November and December, as compared to a 15 percent rise between October and November.

The spike and the month-to-month growth is thought to be attributable to parents buying Touches for children and teenagers, who typically download more apps than adults. Christmas is also noted to be a day of high app sales in general. The Touch has nevertheless become extremely significant to Apple in terms of app sales, according to Flurry's VP of marketing, Peter Farago.

The main rival to the App Store, the Android Market, is observed to have grown sales 20 percent between November and December. Here the explanation is believed to be the Motorola Droid, possibly the most popular Android-based phone in the US. Some 49 percent of Christmas Android app sales are attributed to the Droid, dwarfing numbers for other phones such as the HTC Hero.

The App Store remains considerably more successful than the Android Market, with 13 times the level of downloads.

by MacNN Staff



  1. climacs

    Joined: Dec 1969


    ballmer humbug

    1000% is just a rounding error.

  1. climacs

    Joined: Dec 1969



    come out and plaaaaaaaay

  1. iphonerulez

    Joined: Dec 1969


    Any reports on Zune HD Christmas sales?

    I'd heard that the Zune HD was going to outsell the high-end iPod Touch this season. I haven't heard too much about Zune HD sales and I wonder if anyone else had. It's far down on Amazon's Electronics bestseller list. Maybe Microsoft will call it quits on the Zune HD next year since the iPod Touch keeps gathering more and more sales steam.

  1. facebook_Victor-Ray

    Via Facebook

    Joined: Dec 2009


    This is totally true!

    I just checked my app sales for my dog training app, Rally-O. And man did app sales spike after Christmas. Not only that, but for me, sales increased beginning Christmas and kept rising; I saw twice as many purchases yesterday than on Friday. I suppose it takes a few days for people to learn their way around iPhone OS and start dipping their toes in the app store.


  1. c4rlob

    Joined: Dec 1969


    Choke on that Verizon

    And imagine the spike in app downloads for iPhones too, even if it was half that (which would be a very low estimate). This is the type of bandwidth strain that AT&T is battling with all year-round.

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