App now relies on revenue from in-app purchases

Tapulous has announced that its recent Tap Tap Revenge 3 update has already surpassed two million downloads in less than two weeks, according to The Business Insider. The game, which now leads the App Store popularity rankings, was initially launched with a 99 cent price tag. The recent update eliminated the up-front free, allowing users to download the game for free.

Rather than making money from the initial download, Tapulous chose to focus on in-app purchases as a primary source of revenue with TTR3. Although Apple initially prohibited free titles from offering paid content inside the app, the rules were recently relaxed to allow flexibility with different business models.

TTR3 is said to have reached over 700,000 downloads just on Christmas day, which reaches far beyond the 200,000 downloads achieved last year by the previous version. The company is believed to be sustaining monthly revenues of nearly $1 million from its range of iPhone apps.

by MacNN Staff