updated 12:45 pm EST, Tue December 22, 2009
App emerges from Japanese market
Japanese developer Tonchidot has released an international version of Sekai Camera, a formerly Japanese-only social networking app. The title lets iPhone owners mark the locations they travel to with audio, photos and text messages; users must be nearby to see a given tag. Unique is the ability to see content through augmented reality, which presents itself as tappable icons over live video.
Filters can be used to cope with clutter in high-traffic areas. While the app is compatible with both the iPhone 3G and 3GS, the 3GS is strongly recommended, not only because of its built-in compass but because of responsiveness issues. The title is a free download.
Tonchidot is meanwhile attempting to attract third parties in a bid to commercialize its service, for instance by allowing businesses to insert tags. Some partnerships are already in effect in Japan, but none yet exist in North America. An API is available for developers.