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'12 Apps of Xmas' ad continues App Store focus

updated 11:45 am EST, Thu December 17, 2009

Sidelines iPhone 3G, iPod touch

Apple has begun airing a new TV spot, "12 Apps of Xmas." The seasonally-themed ad exploits "The Twelve Days of Christmas" as a means of promoting the convenience of iPhone content. Some featured apps include ones for baking, travel, weather and controlling in-home lighting. A disclaimer warns that the last app requires extra hardware.

The ad continues Apple's emphasis on the App Store, typically seen as the main draw of the company's handhelds beyond basics like multi-touch. The ad also conspicuously focuses on the iPhone 3GS, ignoring the iPhone 3G and the iPod touch. Both devices are capable of running the apps seen in the new ad.




by MacNN Staff

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  1. miroslav

    Joined: Dec 1969

    0

    these apps are in ...

    12 cookies cooking - The Betty Crocker Mobile Cookbook
    11 cards a’ sending - Postman
    10 gifts for giving - My Christmas Gift List
    09 songs for singing - TabToolkit
    08 bells for ringing - Holiday Bells
    07 slopes a’ skiing - Snow Reports
    06 games for playing - Christmas Fever
    05 gold rings - Anna Sheffield Jewelry
    04 hot lattes - myStarbucks
    03 flights home - Flight Search
    02 feet of snow - Weather Pro
    and an app that can light up the tree - Schlage LiNK

  1. testudo

    Joined: Dec 1969

    0

    bah!

    They made a commercial to one of the worst xmas songs around. Geesh....

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