'12 Apps of Xmas' ad continues App Store focus
updated 11:45 am EST, Thu December 17, 2009
Sidelines iPhone 3G, iPod touch
Apple has begun airing a new TV spot, "12 Apps of Xmas." The seasonally-themed ad exploits "The Twelve Days of Christmas" as a means of promoting the convenience of iPhone content. Some featured apps include ones for baking, travel, weather and controlling in-home lighting. A disclaimer warns that the last app requires extra hardware.
The ad continues Apple's emphasis on the App Store, typically seen as the main draw of the company's handhelds beyond basics like multi-touch. The ad also conspicuously focuses on the iPhone 3GS, ignoring the iPhone 3G and the iPod touch. Both devices are capable of running the apps seen in the new ad.
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Joined: Nov 2002
these apps are in ...
12 cookies cooking - The Betty Crocker Mobile Cookbook
11 cards a’ sending - Postman
10 gifts for giving - My Christmas Gift List
09 songs for singing - TabToolkit
08 bells for ringing - Holiday Bells
07 slopes a’ skiing - Snow Reports
06 games for playing - Christmas Fever
05 gold rings - Anna Sheffield Jewelry
04 hot lattes - myStarbucks
03 flights home - Flight Search
02 feet of snow - Weather Pro
and an app that can light up the tree - Schlage LiNK