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Samsung launches tru2way in Canada

updated 10:40 pm EST, Thu December 17, 2009

Samsung, Videotron bring tru2way to Canada

Samsung said on Thursday it has partnered with cable provider Videotron to bring the tru2way interactive digital-cable standard to Canada for the first time. While Videotron will provide the content, Samsung will bring it into subscribers' homes with its high-definition DVR hardware. Videotron's illico Digital TV service offers more than 350 digital channels and interactive services, and the cable provider will sell Samsung set-top boxes in all of its retail locations.

The tru2way standard replaces CableCARD and does not require a standalone set-top box, but instead integrates directly into devices such as TVs, DVD or Blu-ray players from existing electronics manufacturers. It is based on Java and brings interactive TV applications and video programming to compatible devices offered by the cable operator.




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