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Apple ranks in top 10 in November Nielsen ratings

updated 09:45 am EST, Tue December 15, 2009

Beats Amazon in web brands

Apple was one of the top 10 US brands on the Internet in November, says ratings firm Nielsen. The company was precisely 10th in terms of parent company rankings, with just under 62.1 million people visiting at least one website owned by Apple, or launching an Apple-owned application. People spent an average of an hour and 18 minutes looking at Apple content.

The top three companies were Google, Microsoft and Yahoo, with approximately 155.5, 137.2 and 131.4 million people as an audience, respectively. While Facebook was fourth place with 109.7 million, it did garner the longest average time spent at over six hours and 10 minutes. Other companies in the list include AOL, News Corp., InterActiveCorp, Amazon and eBay.

Apple ranked ninth in terms of US web brands, referring to consistent collections of branded content. In this it beat out Amazon, whose audience decreased under different classification. Google, Yahoo and Facebook accounted for the top three, and were followed by MSN/Windows Live/Bing, Microsoft itself, YouTube, AOL and Fox.

Americans are said to have spent a per-person average of 66 hours and 29 minutes on the Internet in November, visiting 86 domains in 51 sessions.

by MacNN Staff



  1. iphonerulez

    Joined: Dec 1969


    Google will probably soon be

    the biggest and most well-known tech company on the planet. They're getting into everything. Apple won't even come close to them as far as world recognition is concerned.

  1. Eldernorm

    Joined: Dec 1969



    Reference your comment.... "Apple won't even come close to them as far as world recognition is concerned." And your point is........ what?

    Elvis or the Beatles have more name recognition than google..... so??? Elvis has left us for his home planet. He went home....

    PS, how do you like you google computer,??

    Just a thought,

  1. luckyday

    Joined: Dec 1969



    His point is relevant to the article. If you don't like his point read a different article.

    PS, he probably likes his google computer as much as he likes his microsoft , yahoo, or facebook computers. What does that comment have to do with anything?

  1. iphonerulez

    Joined: Dec 1969


    It means that Google is targeting

    poorer countries with high population density to sell their products and ads to. Places like India and China will know about Google since they have been trying to get their Google search engine recognized around the world. Apple seems to be going only after a small percentage of people with money.

    I've probably owned Apple computers and products longer than any of you, so I'm saying this because Apple has been producing products for over 30 years and still doesn't have the recognition of Google which has been around for a much shorter period. Apple may not care one way or another. Every time I do a search, the Google logo pops up in my face and I see it constantly.

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