updated 09:45 am EST, Tue December 15, 2009
Beats Amazon in web brands
Apple was one of the top 10 US brands on the Internet in November, says ratings firm Nielsen. The company was precisely 10th in terms of parent company rankings, with just under 62.1 million people visiting at least one website owned by Apple, or launching an Apple-owned application. People spent an average of an hour and 18 minutes looking at Apple content.
The top three companies were Google, Microsoft and Yahoo, with approximately 155.5, 137.2 and 131.4 million people as an audience, respectively. While Facebook was fourth place with 109.7 million, it did garner the longest average time spent at over six hours and 10 minutes. Other companies in the list include AOL, News Corp., InterActiveCorp, Amazon and eBay.
Apple ranked ninth in terms of US web brands, referring to consistent collections of branded content. In this it beat out Amazon, whose audience decreased under different classification. Google, Yahoo and Facebook accounted for the top three, and were followed by MSN/Windows Live/Bing, Microsoft itself, YouTube, AOL and Fox.
Americans are said to have spent a per-person average of 66 hours and 29 minutes on the Internet in November, visiting 86 domains in 51 sessions.